Over the previous yr, Substack has significantly expanded its video instruments for creators, evolving from a platform primarily devoted to newsletters. On Wednesday, Substack introduced new options aimed toward serving to publishers develop and promote their livestreams.
The current replace allows creators to share clips of their dwell movies on Notes, and Substack will notify them in actual time in regards to the efficiency. This fashion, publishers can decide which clips they need to add to different platforms, similar to YouTube Shorts, to succeed in a wider viewers. If creators join their YouTube accounts, the highest two clips will probably be uploaded to their Shorts channels.
The brand new characteristic is presently out there on the iOS app and will probably be out there on Android subsequent week. Substack makes use of AI to create quick spotlight clips from video recordings.
Picture Credit:Substack
Moreover, when customers schedule a livestream, Substack mechanically creates promotional belongings to share on Notes, YouTube, and different social channels, saving publishers effort and time.
One other helpful however small addition is the flexibility to ask visitors through e mail or SMS, which is useful for followers who don’t have a Substack account.
The brand new replace comes on the heels of Substack introducing audio-only livestreams and a scrollable video feed. Substack rolled out dwell video capabilities to all publishers earlier this yr.
