Zellerfeld is bringing its 3D-printed footwear expertise in-store with a brand-new partnership with Berlin-based sneaker and streetwear retailer Solebox.
In response to the German footwear firm, this collaboration introduces a completely new in-store expertise at Solebox’s Berlin flagship, the place clients can discover, interact with, and order totally 3D-printed, customized match footwear.
With this activation, Solebox turns into the primary premium retailer on the earth to totally combine Zellerfeld’s scan-to-print system into its retail surroundings. Prospects can now expertise a sequence of dwell visible shows that present the transformation of digital information into actual footwear, making seen what is often hidden in manufacturing.
The show consists of printed examples of inner buildings that substitute conventional foams, stitching, and overlays. It explains how consolation, help, and match are engineered immediately into the shoe throughout printing, utilizing only one materials and one seamless course of, Zellerfeld famous.
However on the coronary heart of the expertise is an expert foot scanning station, open to all clients. This scanner captures a full three-dimensional map of every foot, permitting Zellerfeld to create a digital match profile. The information permits every shoe to be tailor-made to the person’s actual form and construction, together with variations between left and proper toes.
Outdoors of Solebox Berlin.
Courtesy of Zellerfeld
As soon as scanned, clients can choose from a curated providing of Zellerfeld designs, every obtainable to order in retailer. The chosen shoe can be produced to match the client’s distinctive foot knowledge utilizing Zellerfeld’s on-demand printing system. Every pair is then printed to order and shipped on to the client’s house.
As a part of the shop expertise, Solebox has eliminated its iconic robotic Solebot and changed it with a conceptual show representing a printer farm. This set up displays a shift from the legacy logistics of retrieving saved items towards a future centered on just-in-time creation. The shop itself now mirrors Zellerfeld’s philosophy: “merchandise are usually not saved in backrooms, they’re created when wanted.”
“We have now spent years constructing a market that redefines how footwear is made, from the within out,” Cornelius Schmitt, co-founder and chief government officer of Zellerfeld, mentioned in a press release. “With a number of traction for our sneakers on-line, I’m excited in regards to the partnership with Solebox that enables folks to really feel printed sneakers. They may really feel how 3D printing will deliver a brand new degree of consolation after they attempt them on. An enormous step in the direction of getting printed sneakers on each foot!”
Aljoscha Kondratiew, CEO of Solebox, added that his retailer has “at all times existed on the fringe of what comes subsequent.”
“With Zellerfeld, we are actually providing our group one thing they’ve by no means skilled earlier than,” Kondratiew mentioned. “They will watch how sneakers are made, they’ll really feel the supplies, they usually can order footwear that’s printed particularly for his or her toes. It isn’t nearly sporting the long run. It’s about collaborating in it.”
Zellerfeld’s 3D-printed sneakers seen at Solebox.
Courtesy of Zellerfeld
