Social insights that provide you with a glimpse into the minds of your viewers are sometimes the toughest to entry by conventional means. Insights like how audiences really feel, an total response to your model’s occasions or marketing campaign, your competitor efficiency—these are all important findings that require digging deeper than floor stage.
And social listening can unearth these game-changing insights…if you understand how to make use of it. Listening is like mining social knowledge to get to the buried gold insights, so you may put social knowledge into motion.
Whereas there’s no denying the worth and energy of social listening, a instrument this impactful could make it really feel intimidating to get began. On this article, we’ll take you thru 7+ social media listening examples and the methods actual manufacturers use to encourage you to get extra from listening.
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7 social media listening examples and techniques that will help you mine for insights
To start out excavating deeper insights in your model, you want to fill your toolbox with the appropriate methods and approaches. Take a look at these social media listening examples employed by different manufacturers to start out constructing your social listening technique and playbook.
1. Discover related and genuine influencers for partnerships
Almost a 3rd of shoppers have purchased a services or products by an influencer’s sponsored submit previously 12 months–and this rises to about half of Gen Z and Millennial shoppers, in response to a Q3 2025 Pulse Survey. Influencers are attracting shopping for energy in your model.
Social listening may help you unearth related influencers to accomplice with. This was notably useful for software program firm Goally. Together with tales of actual dad and mom and households utilizing their merchandise is a crucial a part of their social content material technique—particularly on TikTok. Through the use of Sprout’s Social Listening answer, Goally’s social workforce linked with related influencers who had a significant influence on their progress.
As Goally’s Advertising and marketing Supervisor Kaelyn Brooks instructed Sprout, “Throughout our first few influencer initiatives on TikTok, we noticed the variety of customers on our web site with intent to purchase enhance by about 4%.”
Listening even helped them discover an influencer who linked them with a complete pool of different related influencers and creators.
Apply it: Based on a Q2 2025 Pulse Survey, 64% of all social customers say when a model companions with an influencer they like, they’re keen to purchase extra from the model. Social listening may help you uncover influencers who already love your merchandise to create genuine partnerships.
Use the Messages tab in Sprout’s Social Listening interface to seek out related messages. Kind messages by the follower depend of the writer or engagements to simply discover high influencers to accomplice and have interaction with.
Goally makes use of Sprout Social Listening to seek out smaller creators organically, and invitations them to hitch their associates program. “It’s additionally useful to ensure we’re partaking and commenting on the favored posts for model consciousness on the whole,” Kaelyn tells us.
2. Learn the way individuals really feel about your model, merchandise and content material
To know model well being, it’s essential to demystify how your viewers feels about you and your merchandise. That is particularly essential when your organization makes large strikes.
One laptop software program firm makes use of Sprout Listening to measure sentiment round their model and merchandise forward of rebranding. With Listening, they uncover key phrases individuals use about their present model, and the social dialog after the model shift. This has empowered them to know associations with their current model, and the influence post-rebrand within the social house.
Measuring sentiment also can assist manufacturers set up an total baseline to reply the query, “how do individuals really feel about us, and has that modified?” With out social listening, it’s powerful to know whether or not your model sentiment has spiked or dipped. One other laptop software program firm usually makes use of listening to know their total model sentiment. By doing so, they acknowledge when a dip or a spike in sentiment happens, and so they can dig into particular conversations to assist them unpack the change.
Apply it: Be the primary to know if sentiment round your model is rising or falling. Begin with a chicken’s eye view—in Sprout, the Sentiment Abstract presents a transparent knowledge visualization of your sentiment from conversational analytics for a selected date vary, together with the place dips or spikes occurred.
Then, dig in additional. Get an concept of what brought on spikes or dips on particular days with the sentiment abstract message explorer. Click on into dips or spikes on the Sentiment Tendencies chart to floor messages that contributed to adjustments in sentiment over time.
And to get granular all the way down to the key phrase stage, Sprout’s Phrase Cloud characteristic visualizes the frequent key phrases used within the dialog across the matter or matters you’re listening for. Click on into any of those phrases to additional filter them, or to discover messages that use them and their sentiment.
3. Discover new methods to enhance engagement, consciousness and content material
Engagement metrics in your owned content material let you know what you’re getting proper. However listening can encourage and inform new content material that resonates.
That is particularly essential for manufacturers with a number of occasions or places. You received’t see each submit, activation or article in regards to the many branches of your org with fundamental monitoring. However social listening zooms out to floor tales and information you could have missed.
For instance, a fundraising group was struggling to supply tales from the various fundraising teams, places and occasions beneath their umbrella. They have been lacking alternatives to share the broader influence of their group.
Sprout’s Listening answer supplied a method for them to kind and observe tales and mentions throughout places and fundraising teams. They may observe particular matters and key phrases and measure how a lot of the dialog these matters took up, engagements they drove and extra.
However engagement is about extra than simply content material: it’s about connecting along with your audience in conversations that matter most to them. Doing so can construct neighborhood and model consciousness.
Listening additionally lets you floor related conversations past these you’re tagged in. This may help you develop model consciousness by leaping into related conversations. One firm within the medical health insurance {industry} makes their identify recognized by doing precisely that—whether or not or not they’re talked about. They use social listening to maintain tabs on conversations surrounding well being and wellness matters. This protects them time scouring the social house to supply these conversations.
The end result? They have been in a position to develop their thought management presence and neighborhood by becoming a member of extra conversations that mattered to their audience.
Apply it: Prospects usually get caught when constructing their listening queries. However crafting smarter queries is essential to making sure you’re getting probably the most impactful listening expertise and unearthing conversations and tales that matter.
Listed here are a couple of tricks to craft a question that units your listener up for achievement:
When including inclusions…
- Begin with the fundamentals, together with the principle key phrases you wish to hear for (suppose model identify, merchandise, and so forth.), hashtags and X (previously often called Twitter) handles which are essential to you.
- Add alternate spellings, grammatical errors and misspellings of your model and product names.
- Take into consideration different social handles and hashtags to incorporate that individuals could point out subsequent to your personal.
- Add your web site hyperlinks.
When including exclusions…
- Use the Subject Preview—this can present you any undesirable content material and noise within the dialog and might information exclusions to filter your outcomes.
- Discover and exclude any social handles which are including to the noise.
- Lean on pre-built noise exclusion choices.
4. Be a part of topical conversations with well timed knowledge
With well timed intelligence from social listening, manufacturers can be a part of related conversations at exactly the appropriate time, including worth to conversations their viewers is already having–whereas consideration is at its peak. Whether or not it’s partaking with trending moments or {industry} occasions–like Style Week or the US Open–manufacturers who use social listening can turn out to be a part of the cultural zeitgeist.
And, social listening does extra than simply present your model with topical knowledge. It additionally contextualizes the info to assist your model perceive how and why these conversations are occurring. By inspecting sentiment, high conversations and influential members, entrepreneurs can flip on-line chatter into actionable insights that permit you to have interaction with influence.
For instance, at Sprout Social, we use Sprout Social Listening to assist the creation of trending touchdown pages. We created a tiered strategy to assist large-scale occasions and industry-specific occasions with touchdown pages and related social promotion, with tier one occasions garnering probably the most promo. These trending touchdown pages assist us showcase the significance of our social intelligence instruments, whereas additionally giving us a window to speak on to manufacturers in particular industries–with knowledge and insights they care about.
From dissecting traits on the Oscars to standing up an evergreen advertising traits touchdown web page, the granular insights we get from Listening enable us to hitch conversations we all know our viewers is already having. And this strategy informs our social content material and promotions too, enabling us to faucet into the highest traits occurring throughout international occasions with related content material. So far, these pages have pushed a 77% enhance in consciousness year-over-year from trendspotting content material on social.
Apply it: Whereas Sprout’s strategy to constructing touchdown pages is exclusive to our enterprise case, tapping into trending and topical conversations isn’t. Take a web page from our playbook and use social listening to know the conversations occurring round occasions (large or small) that matter to your {industry} and your clients.
Use the Trade Insights or Occasion Monitoring Listening Templates in Sprout to know what’s occurring in your market or get insights about an industry-specific occasion to form your social conversations.
5. Establish potential crises and observe sentiment for detrimental spikes
Detecting potential model crises early is among the major use instances for social listening. By monitoring detrimental chatter, sentiment shifts and spikes in particular matters, groups can detect dialog shifts early and put together a response extra proactively.
That is particularly essential for extremely regulated industries. For instance, one firm makes use of listening as a part of their monetary companies threat mitigation technique after they skilled a knowledge incident. Whereas the incident was not latest, executives wished to observe conversations round it. So the workforce arrange their listening answer to trace conversations round related key phrases—suppose: “breach” and “litigation.” This manner, they hold their finger on the heartbeat of the dialog, and so they’re the primary to know if the story picks up traction once more.
Whereas one firm makes use of listening to remain proactive, one other used listening to maintain tabs on an ongoing {industry} disaster for his or her purchasers. An company within the constructing and manufacturing {industry} had a consumer that was impacted by COVID-caused product delays. They used listening to observe the digital dialog across the provide chain disaster, to know how shoppers have been reacting and to tell how they need to navigate the chatter.
Conversations like these might simply go undetected if groups relied solely on mentions. With listening, they’ll hold their finger on the heartbeat of the dialog, information their response and detect essential shifts.
Apply it: Use among the strategies we’ve talked about in these social media listening examples thus far to hear for key phrases and monitor sentiment and conversations that hold you forward of brand name crises.
6. Get intel to remain forward of the competitors
Because the revised outdated saying goes: hold your pals shut, and your opponents nearer. To remain forward, you want to hold one eye on what you’re doing and one other on what opponents are doing—which social listening does inside seconds.
One company makes use of social listening to create smarter pitches towards opponents. Utilizing social listening, they’ll look into new companies their opponents provide, and new purchasers they boast. Consequently, they head into pitches extra knowledgeable and might discover one of the best methods to distinguish their choices.
Utilizing Sprout’s Aggressive Listening matter can inform your content material technique by competitor content material. One firm within the gaming {industry} makes use of Listening to observe high competitor content material and digital chatter. Doing this evokes contemporary content material that resonates with related audiences and empowers them to regulate competitor efficiency in comparison with theirs.
Apply it: Use social listening to get a high-level grasp in your opponents’ engagement metrics and your share of voice subsequent to theirs. Then, zoom into their social content material to assist inform your personal.
And professional tip: Don’t sleep on the Sprout Listening Themes characteristic–it is going to assist you to throughout competitor evaluation and past. They’re like a Listening matter nested inside your bigger matter that will help you manage your question by particular classes. You possibly can even evaluate themes towards one another.
That is useful for those who’re requested for particular product suggestions or occasion reactions. For instance, let’s say you’re a espresso firm and also you’re utilizing the Model Well being Listening template in Sprout. You discover a whole lot of your incoming messages concentrate on drink varieties, and also you wish to see how your viewers talks about, say, your seasonal drinks vs. your mainstays.
You don’t need to create a complete new listening matter—you simply want so as to add Subject Themes to match these message varieties. Go to your Listening Question, scroll down, choose Add Themes (Non-obligatory) and construct your theme very like you constructed your preliminary Listening question.
This could additionally assist you to perceive the dialog round a theme throughout your model and opponents. Right here’s how Themes may search for a College evaluating notes in a Competitor Evaluation template.
Lastly, listening additionally lets you discover engagement spikes on competitor channels. With the Competitor Engagements graph, click on into particular engagement spikes to see what drove the dialog. What did they submit about? Is it a pattern you need to take part on? A brand new providing, product or announcement you have to be conscious of?
7. Carry out market analysis to tell groups past advertising
Sharing insights out of your social media knowledge assortment past the advertising workforce is changing into a extra frequent, and wanted, follow. One of many high inner metrics social entrepreneurs use to gauge the success of their efforts is the variety of groups utilizing social knowledge to tell their work, in response to The 2025 Sprout Social Index™.
From aggressive intelligence to product learnings, social listening insights are sometimes greater than social. And the manufacturers utilizing social insights to complement enterprise choices past the social workforce are working and rising smarter.
For instance, one company within the constructing and manufacturing {industry} makes use of listening to maintain their product workforce one step forward. They arrange 5 completely different listening matters about new merchandise they’d plans to ultimately develop and provide. Holding tabs on these product varieties within the dialog helped them uncover gaps within the {industry}, learn the way individuals really feel in regards to the completely different product varieties and see what their competitors regarded like.
This product information isn’t all the time probably the most impactful for social or content material. Nevertheless it’s invaluable for product planning and the decision-making that goes into it.
Apply it: Utilizing among the tactical listening ideas we’ve mentioned, mirror this model. Arrange Listening matters in Sprout round particular merchandise. Analyzing the dialog and sentiment round these merchandise lets you perceive how individuals really feel about them, gaps you may fill, ache factors and what makes competitor merchandise stand out.
Use these social media listening examples to unearth social perception gold
With these social media listening examples at the back of your thoughts, what gems will you uncover that may change your technique and full enterprise?
Should you’re already a Sprout buyer, don’t hesitate to achieve out to us for those who want extra assist. And for those who don’t have Sprout’s Listening answer but, attain out to us for a free demo to discover social listening for your self.
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