American Eagle has partnered with Snapchat on a brand new promoting activation, which is able to see all American Eagle shops highlighted on the Snap Map, with the intention to assist drive procuring behaviors within the back-to-school interval.
As you’ll be able to see on this instance, the activation, a primary of its variety for Snapchat, will spotlight American Eagle shops with a particular emoji on the Snap Map. And when tapped, a brand new itemizing can be displayed, which features a fast hyperlink to its Summer time arrivals, serving to to information procuring behaviors.
As defined by Snap:
“With over 95% of Snapchatters planning to buy in-store for back-to-school this yr, American Eagle is teaming up with Snapchat to fulfill college students the place they’re already procuring, connecting, and planning their subsequent transfer – on Snap Map! Beginning immediately, over 800 American Eagle retail places throughout the US can be featured as Promoted Locations on Snap Map.”
The customized retailer listings will embrace the entire normal Snap Map retailer data, together with extra hyperlinks:
“When Snapchatters take a look at the American Eagle Promoted Locations on Snap Map, they will be taught extra concerning the location, take a look at Tales and Highlight content material from American Eagle, creators, and different Snapchatters, and even click on to buy on ae.com for a seamless on-line procuring expertise. American Eagle can also be launching the AE Denims Strive-on Haul Lens out there within the Lens Carousel and their Public Profile.”
So it’s an all-encompassing show of American Eagle Snap content material, which is able to make it simpler for customers to get extra data, and even store, direct from the Snap Map.
It might be a worthwhile providing, a extra high-end one, aimed toward larger manufacturers, however a worthwhile connector for these attempting to succeed in youthful buyers. Certainly, Snapchat says that 400 million Snapchatters use Snap Map month-to-month, and this new activation might assist to construct model loyalty, and drive real-world foot site visitors through this show.
It’s an attention-grabbing experiment, and it’ll be attention-grabbing to see what kind of engagement the activation drives for American Eagle, each as a consideration for this particular promotion, and for the potential worth of Snap Map as an promoting floor.
It might be an excellent driver of site visitors. You possibly can learn extra about Snap’s American Eagle activation right here.
