Journey intelligence and advertising and marketing platform Skift introduced the acquisition of two travel-adjacent platforms: Ladies Main Journey & Hospitality, a ladies’s member group, and Hospitality.fm, a podcast studio.
CEO Rafat Ali mentioned the acquisitions “are a part of our intentional development technique, balancing simplicity and complexity to construct resilience into our media ecosystem. They bring about deeper group engagement and new multimedia dimensions that complement and enhance upon our diversified income streams of media, analysis, occasions, advisory, and govt search.”
Ladies Main Journey & Hospitality is a journey management and occasion group connecting govt ladies throughout all sectors of journey and hospitality with the mission to unite, educate, and encourage. Hannah DeMaio will proceed to supervise the group, with Ali saying, “We’re deeply dedicated to scaling this group globally and integrating it inside Skift’s broader ecosystem.”
Hospitality.fm, based by Wil Slickers, will lead Skift’s audio and video technique. Slickers will assist the corporate meet the exploding demand for dynamic content material accessible on platforms like YouTube, LinkedIn, TikTok, Instagram, and past.
Along with overseeing Hospitality.fm’s podcast choices, which embrace Good Morning Hospitality, Slickers may also be accountable for Skift’s media merchandise, together with Skift Journey Podcast and Airline Weekly Lounge, and the corporate’s video property from its international boards and summits.
Skift mentioned the 2 acquisitions are a part of its intentional development technique, which balances simplicity and complexity because it tries to construct a resilient enterprise mannequin whereas contending with an ever-changing media ecosystem.
