At IBC 2025, we sat down to speak to Sonny Liu, a product supervisor at SIRUI, as the corporate simply unveiled the Aurora 35mm f/1.4 lens, increasing their Aurora household, which beforehand consisted of a single 85mm f/1.4 mannequin launched in 2024 (evaluation right here). The brand new lens targets run-and-gun operations with a compact kind issue weighing 490 grams. Let’s take a more in-depth look.
SIRUI, established in 2001 in Guangdong, China, has grown from a tripod producer to a complete cinematography gear firm. (watch our manufacturing unit tour right here.) The corporate operates manufacturing amenities for anamorphic lenses and digital camera assist methods, with an method that facilities on combining efficiency with affordability, focusing on each rising filmmakers and established professionals.
SIRUI Aurora 35mm f/1.4. Credit score: CineD
Aurora 35mm f/1.4 specs
The Aurora 35mm f/1.4 full-frame lens represents SIRUI’s positioning within the hybrid lens market, designed for each images and video functions. In response to Sonny, the lens incorporates three aspherical components to realize dimension discount whereas sustaining optical efficiency.
The lens options quick autofocus capabilities optimized for video work. SIRUI claims the lens delivers sharp efficiency vast open at f/1.4 throughout the whole picture circle, with specific consideration paid to nook sharpness in comparison with their current 85mm mannequin.
Moreover, Sonny indicated that the Aurora household will develop past the present 35mm and 85mm focal lengths as he confirmed improvement of wider focal lengths for early 2026, together with longer telephoto choices, although particular focal lengths weren’t disclosed.
SIRUI Aurora 35mm f/1.4 L-Mount model, coming quickly. Credit score: CineD
Manufacturing timeline and plans
SIRUI acknowledged that Aurora lens improvement requires prolonged timeframes for optical design and testing. The corporate emphasised their give attention to optical high quality and compact development, components that affect their improvement schedule. Sonny talked about that 2026 can be an lively 12 months for lens releases throughout their product portfolio, although particular particulars about upcoming fashions weren’t supplied in the course of the IBC presentation.
SIRUI Aurora 35mm f/1.4. Credit score: CineD
Mount choices, availability, and pricing
The Aurora 35mm f/1.4 will launch with Sony E-mount initially, priced at $549 USD. SIRUI confirmed plans for added mount choices, together with Canon RF, Nikon Z, and FUJIFILM X-mount variants, following their participation in varied lens mount alliances.
Not like earlier SIRUI lens releases that utilized crowdfunding campaigns, the Aurora 35mm can be obtainable by way of direct gross sales starting September 29, 2025. (We are going to replace this text accordingly.)
For extra data, please head to the corporate’s product net web page right here.
What do you concentrate on SIRUI’s lenses? Do you employ them on your productions? If that’s the case, what are you utilizing, their spherical or anamorphic lenses? Please share your ideas with us within the remark part beneath.
