APSARA, the brand new lens model from Ron Sim of Simmod, has launched two distinct lens collection: the LUMIERE and PRESTIGE strains. With the cinema lens market experiencing unprecedented progress, we need to take a better take a look at what these new choices convey to the more and more aggressive lens market.
Simmod Lens was established in 2018 by cinematographer Ron Sim (CSC) with a give attention to offering high-quality lens modification options for cinema and video professionals. The corporate has now taken a major leap ahead by launching their very own lens manufacturing below the APSARA model, marking a transition from a lens service supplier to an authentic gear producer.
The LUMIERE collection: mirrorless-focused cinema glass
The LUMIERE line targets the rising mirrorless digicam market with native E, RF, Z, and L mount choices. This collection includes 4 focal lengths:
- 24mm T1.4
- 35mm T1.4
- 50mm T1.4
- 75mm T1.4
All LUMIERE lenses function a large-format picture circle designed to cowl ALEXA LF Open Gate sensor dimensions, making certain compatibility with full-frame and bigger sensors with out vignetting. One other small however revolutionary function is a “push to light up” button. The built-in battery permits the illumination of the main focus marking to softly glow.
APSARA LUMIERE. Credit score: APSARA
The PRESTIGE collection: giant format cinema primes
The PRESTIGE line caters to conventional cinema cameras with PL and LPL mount compatibility. This collection provides 5 focal lengths:
- 24mm T2.0
- 35mm T2.0
- 50mm T2.0
- 75mm T2.8
- 100mm T2.8 Macro Prime
The PRESTIGE lenses are particularly engineered for giant format cinema cameras, with the 75mm and 100mm lenses opening at T2.8 moderately than T2.0.
APSARA PRESTIGE. Credit score: APSARA
Growth and manufacturing
Each lens strains have been developed by means of a collaboration with SIRUI, using their optical design platform as a basis. Simmod then utilized their experience in classic lens traits to fine-tune the optical habits, adjusting components akin to flare traits, distinction ranges, and picture roll-off to realize Ron Sim’s artistic imaginative and prescient.
Remaining meeting, calibration, and high quality management are carried out at Simmod’s new innovation heart in Windsor, Ontario, Canada, making certain constant manufacturing requirements and high quality oversight.
Based on the corporate, “by combining SIRUI’s precision optics with their expertise in lens modification and ending, APSARA lenses ship a singular stability of contemporary reliability and vintage-inspired picture aesthetics.”
APSARA LUMIERE and PRESTIGE lenses specs. Credit score: APSARA
Pricing and availability
Each the LUMIERE and PRESTIGE strains of lenses will quickly be obtainable for pre-ordering by means of B&H and APSARA’s official web site. For added “behind the scenes” footage, please head to the APSARA’s YouTube channel right here.
LUMIERE pricing:
- Particular person lenses: $849 every (24/35/50/75mm T1.4)
- Full 4-lens set with case: $3,299
PRESTIGE pricing:
- Particular person lenses: $949 every (24/35/50/75/100mm Macro Prime)
- Full 5-lens set with case: $4,800
Market perspective
The cinema lens market continues to broaden quickly, with new producers coming into usually. Ron Sim’s choice to transition from lens modification providers to authentic manufacturing represents a daring transfer on this more and more aggressive panorama. The success of APSARA will seemingly depend upon how nicely these lenses differentiate themselves when it comes to optical character and construct high quality, significantly given the collaboration with SIRUI and the emphasis on vintage-inspired aesthetics.
For cinematographers and content material creators, the APSARA lenses signify another choice within the rising ecosystem of cinema glass, with the potential to supply distinctive traits that mix trendy reliability with basic optical qualities.
For extra details about the brand new lenses, the private story of Ron, and the explanation for bringing these lenses to the market, please head to APSARA’s website right here.
What do you concentrate on the brand new LUMIERE and PRESTIGE lenses? Will you contemplate shopping for and dealing with them? Please share your ideas within the remark part beneath.
