PARIS — The Sephoria magnificence competition has simply globetrotted to Paris, the place it’s being held in a Left Financial institution venue Friday and Saturday.
The multilevel, sweeping extravaganza, sprawling over two flooring and that includes greater than 45 manufacturers, is housed on the Maison de la Mutualité.
“Sephoria by no means ceases to reinvent itself, and subsequently create new dimensions for purchasers who’re going to return and go to,” mentioned Catherine Spindler, president of Sephora’s Europe and Center East operations, talking at a press convention Thursday. She launched this session of Sephoria Paris and likewise shared her technique since beginning the position eight months in the past.
The LVMH Moët Hennessy Louis Vuitton-owned retailer has begun incubating magnificence manufacturers born in Europe, equally to and the way it does within the U.S., by means of its Kendo division, and with the identical goal.
“Till now, we had been used to launching manufacturers that got here from all around the world — rather less to be within the dynamic of incubating European manufacturers,” Spindler defined. The incubator has began working however is far smaller than its San Francisco-based counterpart.
Greater than 50 % of Sephora’s manufacturers are unique, and a big a part of these have been incubated by the retailer on the world degree.
At Sephoria, Sephora is showcasing one in all its European incubated start-ups, Glowery Pores and skin, from France.
Additionally new to this session is a preview of some unique manufacturers that the retailer will carry beginning in early 2026, together with Aestura, Genuine Magnificence Idea, Goa Organics, Le Monde Gourmand and One/Measurement. In The Subsequent Huge Factor space, guests can immerse themselves in a few of the model’s universe. A bit was carved out for Ok-beauty labels similar to Erborian, Lineage, Great thing about Jose and Yepoda.
Masterclasses are being held by the likes of Byoma Kérastase, Sephora Assortment and Tatcha.
Inside Sephoria Paris’ 2025 occasion.
Photograph by Baptiste Langinier/Courtesy of Sephora
Sephora has a world attain. Since 2017, the retailer has operated within the Center East, the place now has 92 shops.
“We’ve got simply very just lately signed a partnership with the ladies’s soccer membership in Saudi Arabia,” Spindler mentioned, referring to Al-Nassr. That tie-in is at present signed for a 12 months to advertise the crew and help its gamers.
“It’s actually a robust image for us,” she mentioned. “It’s a signal of how a lot Sephora is dedicated to persevering with to help the empowerment of ladies all through the world.”
Sephora does enterprise in 22 European international locations and is gaining share in all of them, Spindler mentioned.
“One of many markets of which I’ll place a really sturdy emphasis by way of improvement is England,” she mentioned. Sephora returned there in 2022 and right this moment counts 10 shops within the nation.
“We are going to open two new ones by the top of the 12 months,” Spindler mentioned. On the shut of 2026, the plan is to have no less than 20 doorways within the U.Ok.
Altogether, Sephora has 850 shops in Europe, with 20 openings for the reason that begin of this 12 months, together with in Lisbon and Madrid.
“We are going to proceed to develop many markets the place we have now potential, beginning with Italy, Spain, Turkey and Germany – to call a couple of of them,” Spindler mentioned. “I can by no means say sufficient how satisfied we’re that retail has its place greater than ever.”
The chief mentioned the renovation of Sephora’s Champs-Élysées flagship in Paris has overwhelmed expectations.
Rankings-wise, Sephora is the status magnificence retail chief in France, Turkey and — by far — the Center East. It ranks within the high three in Italy, Spain and Germany, she mentioned.
On Sept. 30, Sephora relaunched its loyalty program, known as My Sephora, in France, Luxembourg and Monaco.
Sephoria was birthed within the U.S. in 2018 and evolves yearly. In 2025, it’s already held occasions in Milan and Shanghai. The Paris version opened to Sephora’s gold clients Friday and can welcome most people on Saturday. Sephoria is then because of journey to Dubai on the finish of November.
