Vital UK growth of Samsung Electronics Media Division, Samsung Advertisements, results in promotion for Barnett
Samsung Advertisements, the promoting arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Gross sales, marking a strategic step within the firm’s formidable growth plans throughout the area.
In her new position, Barnett will lead the UK gross sales group, leveraging Samsung’s industry-leading information capabilities to unlock new alternatives for manufacturers and businesses.
The transfer comes as Samsung Advertisements strengthens its distinctive proposition within the promoting market, changing into the primary associate to mix first-party deterministic TV and cell information at scale throughout EU5 markets. The corporate’s cell information integration allows advertisers to bridge the hole between TV and cell viewing habits, providing highly effective, privacy-first insights, concentrating on, and measurement options.
Barnett brings a various background throughout adtech and digital publishing. Her roles at LoopMe, Information UK, and Seedtag have given her a full-funnel understanding of the media panorama, from cell to conventional press to CTV.
Barnett stated:
“I’m extremely excited to step into this position at such a pivotal second. Samsung Advertisements is the primary out there to supply each first-party TV and cell information, setting a brand new normal in cross-screen promoting. This places us on the forefront of a brand new period, the place deep, actionable insights drive actual influence for advertisers.”
In the meantime, Alex Gap, SVP and Common Supervisor, Samsung Europe and MENA, stated:
“Lauren’s promotion is a testomony to her management, imaginative and prescient, and dedication to driving success for our purchasers,”. “We’re proud to advertise distinctive expertise from inside, and Lauren’s deep understanding of our proposition and her ardour for innovation make her the proper match to guide the UK gross sales group into this thrilling subsequent chapter.”
Because the world’s largest TV producer and a pacesetter in related machine ecosystems, Samsung has entry to in depth first-party TV information, masking 10.5m units within the UK alone. As well as, it now overlays insights from thousands and thousands of Samsung cell units. Anonymised cell app utilization insights, layered on prime of Samsung’s proprietary CTV dataset and third-party insights, provides manufacturers new entry to key engagement metrics and app utilization patterns – together with which app classes are put in, how typically they’re getting used, and when.
The combination of AI and machine studying additional enhances Samsung Advertisements’ potential to ship scalable, performance-driven promoting options. These capabilities are anticipated to strengthen partnerships with main businesses and types throughout Europe within the coming years.
Barnett’s new appointment follows one other strategic inside promotion: Christian Russ was just lately appointed to move up industrial operations throughout Germany, France, Italy, and Spain, signalling Samsung Advertisements’ broader dedication to progress and innovation throughout the EU5.
