BERLIN – German menswear specialist Hugo Boss managed to carry onto development within the second quarter of 2025. The model noticed gross sales rise 1 % on a forex adjusted foundation to 1.01 billion euros between April and June.
That was barely above expectations. Market analysts had anticipated Hugo Boss to herald round 998 million euros over the three months.
The outcomes imply that over the primary half of the yr, the corporate has tallied 2 billion euros in gross sales, flat on a forex adjusted foundation.
“The second quarter of 2025 was as soon as once more marked by a difficult macroeconomic and business setting, with world client confidence remaining at a low degree,” Hugo Boss chief government Daniel Grieder stated in a assertion. However, he added, “we delivered strong top- and bottom-line enhancements.”
The corporate’s mainstay, Boss menswear, drove development within the second quarter and gross sales of this class rose 5 % to 808 million euros. Boss womenswear slipped 8 % to 62 million euros and Hugo, the extra informal line, slid 12 % to 132 million euros.
Gross sales in Hugo Boss’ all-important dwelling market of Europe, the Center East and Africa rose 3 %, forex adjusted, to 618 million euros. Hugo Boss reported a slight decline in the UK however this was offset by higher enterprise in Germany and France, the corporate famous.
Within the Americas, the place Hugo Boss has been pushing onerous to change into a 24/7 way of life model, gross sales grew 2 % to 236 million euros. After a “softer begin” to the yr in North America, the corporate was now seeing beneficial properties there, Hugo Boss stated.
Within the Asia Pacific area, gross sales fell 5 % to 124 million euros. Demand in China was “significantly subdued.”
The brightest spot on Hugo Boss’ stability sheet for the second quarter got here when it comes to earnings earlier than pursuits and taxes, or EBIT, an essential indicator of day-to-day profitability. Within the second quarter, Hugo Boss’ EBIT rose 15 % to 81 million euros, above market consensus. This equals a 2 % rise, in forex adjusted phrases, over the primary six months of 2025. The corporate has been centered on controlling prices and rising efficiencies, executives have repeatedly stated. Over the identical interval final yr, EBIT fell by 42 %.
Because of regular gross sales in the course of the first half of the yr, Hugo Boss confirmed its steerage for the yr. The German model nonetheless expects group gross sales in 2025 to finish up someplace between a fall of two % and a rise of two %, with gross sales between 4.2 billion euros and 4.4 billion euros. It additionally forecasts that EBIT will whole between 380 million euros and 440 million euros for the entire yr.
