The web’s favourite programming is again on: #RushTok season is formally upon us.
If that is your first time tuning in, “rush” is the casual title for the recruitment course of by which school college students within the U.S. vie for a spot in a Greek group at their campus. On #RushTok, potential new members (PNMs) doc their expertise dashing totally different sororities, sometimes these affiliated with the Nationwide Panhellenic Convention.
The phenomenon first went viral in 2021, due to the College of Alabama. The hashtag #BamaRush now has greater than 1.3 million posts, setting the blueprint for the way pledge week performs out on TikTok. Since then, #RushTok has advanced right into a full-blown web subculture, with greater than 67 million posts on the time of writing.
@itsleeonardo
The duality of #rushtok
♬ unique sound – Lee
The world over, folks tune in for a behind-the-scenes have a look at the recruitment course of. Present pledges are constructing pleasure, whereas viral personalities return for his or her fourth and ultimate yr.
@kylan_darnell
In case you forgot #bamarush
♬ Legends Are Made – Sam Tinnesz
RushTok has primarily change into its personal actuality TV present (suppose Dance Mothers or Dallas Cowboys Cheerleaders however in bite-size content material). Younger girls attempt to get into their dream sorority, and the web comes alongside for the journey. “Bama rush tok is my superbowl,” one TikTok person posted. “Guys who’re we rooting for?” one other requested.
@ssammimaee
I can’t wait to see this rush season #bamarush #bamarushweek #bamarushtok #bama #rolltide
♬ unique sound – thehotwonton
With 2025 recruitment effectively underway, content material ranges from easy OOTD movies to high-energy choreographed dances. Manufacturers are swarming the feedback to get in on the motion (as are loads of confused Europeans).
@gsuchiomega
DAY 4 OF WORK WEEK, WE ARE RAVING OVER PC ‘25💙💛🧡 #LICO #XOXONUKAPPA #GREEKLIFE #GEORGIASOUTHERN #SORORITY #CHIOMEGA #XOGSU #FYP #RUSHTOK #CHIOMEGA
♬ unique sound – ukkappadelta
Peripheral content material ramps up throughout this time, too, together with parodies that spotlight the homogeneity of the content material. One creator, DestineeMoreh, returns every year to interrupt down the prices behind the flood of “outfit of the day” posts on the For You Web page. The phenomenon has even impressed its personal Lifetime documentary, set to premiere later this month.
@luciejlass
I like watching #bamarush movies a lot. #bamarushtok #bamarush #parody #pov
♬ unique sound – Lucie Lass
Plenty of faculties are concerned, however ask anybody—Bama Rush is the primary occasion. Whereas main gamers are already warming up, recruitment occasions on the College of Alabama don’t formally start for a couple of extra days. In line with UA’s Panhellenic Affiliation, recruitment runs from August 9 by means of 17.
If final yr’s content material is something to go by, it’ll be over-the-top, chaotic, and really American.
