FLOWER POWER: Roger Vivier is making good use of its new Paris headquarters, situated in a lavish 18th-century mansion in Saint-Germain-des-Prés.
Within the coming weeks, the storied French footwear model plans to collect high clients to rejoice its unique vacation capsule for digital retailer Mytheresa, which drops Tuesday globally.
“Roger Vivier is a maison with whom we have now a longstanding relationship and which resonates very properly with our clients,” commented Amber Pepper, chief advertising and marketing and buyer officer at Mytheresa. “It due to this fact felt pure to affix forces on creating one thing really particular to accompany them within the festive season.”
A Roger Vivier clutch embroidered with rose motifs.
Designed by Roger Vivier’s artistic director Gherardo Felloni, the compact assortment hinges on a rose theme. A pump, mule and ballerina mannequin all include the model’s signature rose on the toe, with the high-heeled model boasting a sculptural Talon Épine, full with a thorn.
The sneakers are available a spread of wintry colours and dressy supplies, together with velvet. Rounding out the gathering is a night clutch, the rose-embroidered floor realized with greater than 20 meters of satin ribbon.
Jana Gerberding photographed the marketing campaign for the Roger Vivier x Mytheresa assortment, coaching her lens on mannequin Sara Dijkink.
The brand new Maison Vivier, like a worldwide embassy, serves to broadcast the model’s id, share its heritage and welcome visitors starting from vogue college students to VIPs.
Getting into the 15,000-square-foot mansion through a paved courtyard, guests are greeted with a wrought iron staircase framing a gilded sunburst decoration.
Roger Vivier velvet pumps with a thorn heel.
