As the discharge of “Grand Theft Auto VI” grows nearer, Rockstar Video games is trying to increase its creator platforms workforce.
Rockstar Video games is at the moment hiring for 2 roles — a senior product supervisor and affiliate compliance supervisor — devoted to the sport developer’s creator platforms. These hiring plans characterize a growth of Rockstar’s creator platforms workforce, which at the moment numbers at eight staff unfold throughout the corporate’s regional workplaces, in line with LinkedIn. The senior product supervisor function was listed two weeks in the past, and the itemizing for the affiliate compliance supervisor function went up earlier this week. (A Rockstar Video games consultant didn’t reply to a request for remark.)
The brand new creator platform roles, which oversee each present Rockstar creator merchandise such because the FiveM UGC platform and new merchandise for “rising traits in UGC, gaming [and] expertise,” might influence improvement of the much-anticipated “GTA 6” by serving to formalize the collection’ huge creator ecosystem forward of its launch in Could 2026.
“Everyone seems to be tremendous inquisitive about what they’ve been constructing for therefore a few years,” stated Marcus Holmström, CEO of the UGC improvement studio The Gang. “However the truth that they’re going out and actively on the lookout for these sorts of individuals reveals that they’re actually fascinated by the significance of creators on this area.”
Rockstar Video games has by no means launched any public figures concerning the general measurement of its creator enterprise, however the main income stream of creators’ “GTA” servers on platforms comparable to FiveM is in-game purchases and different microtransactions, a income supply that has generated a whole bunch of tens of millions of {dollars} for Rockstar for the reason that launch of “GTA 5” in 2015. FiveM servers at the moment herald roughly 200,000 energetic gamers on any given day, in line with the multiplayer on-line recreation statistics web site MMO Stats, with peaks of round 250,000.
Manufacturers and entrepreneurs are more and more all in favour of exhibiting up inside digital worlds comparable to “Grand Theft Auto.” Between 2023 and 2024, the variety of model activations on metaverse platforms elevated by 30 p.c, in line with knowledge platform GEEIQ’s 2025 State of Manufacturers in Gaming report. In the meanwhile, nearly all of these activations happen inside Fortnite and Roblox. However “Grand Theft Auto’s” incorporation of UGC creation instruments threatens to interrupt this metaversal duopoly, creating one other distinguished digital sandbox through which manufacturers can construct digital worlds or combine themselves into creators’ experiences. In spite of everything, “Grand Theft Auto” is without doubt one of the hottest online game collection of all time, and its core viewers is basically adults, quite than youngsters or youngsters.
“I actually assume the distinction between ‘GTA 6’ and Roblox could be fairly important, the distinction being that stage of realism and violence, and presumably attending to a extra aged-up, 20-plus, 30-plus viewers that you simply wouldn’t essentially have the ability to attain as successfully on Roblox,” stated Stephen Dypiangco, a Roblox model marketing consultant and author of the Roblox trade e-newsletter Max Energy Gaming.
The descriptions of Rockstar’s new creator roles, that are future-facing and and require the staffers to each “develop present companies and discover alternatives for future merchandise,” are notably extra expansive than the outline of Rockstar’s earlier most just lately listed creator platform job, a neighborhood supervisor function particularly geared towards FiveM listed in September 2024. This displays that the duties of Rockstar’s creator platform workforce have expanded from sustaining “GTA 5’s” pre-existing creator economic system — which advanced organically as the results of Rockstar’s 2023 acquisition of FiveM — to constructing a creator economic system that will probably be baked into “GTA 6” from the second it publishes.
“I feel it’s actually good that extra gamers are coming into the UGC area, and particularly Rockstar with ‘GTA,’ since there was an natural mod neighborhood on high of ‘GTA’ as properly,” Holmström stated. “So it’s already been a part of it — however now, if they’ll really embody it in the principle product, I feel it might disrupt the complete UGC area.”
One of many listed duties for the brand new product supervisor function is to construct out creator monetization instruments, some extent that Holmström stated that he discovered encouraging as a consequence of the truth that monetization continues to be a supply of rising pains for each UGC creators and manufacturing corporations throughout all platforms.
“That’s additionally the place I feel they’ll are available in and compete,” Holmström stated.
UGC creator Austin “Tom Jank” Rodriguez, who primarily develops Fortnite maps, advised Digiday that he was “undoubtedly” all in favour of exploring the UGC alternative in “GTA 6.”
“It’s a very distinctive UGC platform that has numerous potential, particularly with the huge hype behind the core recreation,” he stated.
Nonetheless, Rodriguez was cautious of the job itemizing’s lofty language, stating the distinctive nature of UGC in comparison with different types of creator content material. He stated he could be extra assured if Rockstar employed expertise from pre-existing UGC platforms comparable to Fortnite or Minecraft to construct out its creator platforms division.
“On the finish of the day, I care extra about who they rent and what’s the remaining product they ship,” he stated. “UGC is a singular fashion of recreation improvement that may be powerful to regulate to.”
