BERLIN – Adidas on Wednesday introduced record-breaking outcomes for the third quarter, confirming preliminary numbers launched final week.
The German sportswear large mentioned gross sales revenues grew 12 % in forex impartial phrases to six.63 billion euros.
These figures are “the best we have now ever achieved as an organization in 1 / 4,” Adidas chief govt Bjorn Gulden mentioned in an announcement.
Regardless of a risky market setting, together with tariff will increase within the U.S. and geopolitical uncertainty, Adidas was now centered on “transitioning nicely into 2026,” Gulden mentioned.
The gross sales enhance was accompanied by a 23 % enhance in working revenue, which hit 736 million within the third quarter. That takes working margin as much as 10.1 % for the primary 9 months of the 12 months, simply barely above the ten % margin Gulden, who’s led the corporate for nearly three years, beforehand mentioned he was aiming for.
The outcomes have been broadly in step with market consensus.
Gulden is understood for his tendency to mood market expectations however the third-quarter outcomes noticed Adidas increase steerage. The corporate now predicts that for the total 12 months, currency-neutral revenues will enhance round 9 % and working revenue will are available in at about 2 billion euros. Beforehand, Adidas had forecast currency-neutral revenues to develop at a excessive single-digit fee and working revenue to land between 1.7 billion euros and 1.8 billion euros.
Adidas noticed double-digit development in each market besides North America. There gross sales grew at 8 % to 1.3 billion euros.
In Adidas’ largest market, Europe, gross sales climbed 12 % to 2.33 billion euros. In Larger China, gross sales rose 10 % and in Japan and South Korea, 11 %.
By way of product classes, footwear gross sales grew 11 % on a forex impartial foundation to three.75 billion euros.
Market analysts and traders have expressed concern about Adidas’ reliance on the wildly common “terrace development” in footwear. However in its assertion on the quarterly outcomes, the corporate famous that it has began increasing its “low profile” choices and has relaunched the basic Famous person sneaker, in addition to pushing collaborations with all kinds of creatives, together with Pharrell Williams, designers Grace Wales Bonner, Edison Chen and the British band Oasis.
Adidas attire gross sales elevated by 16 % to 2.38 billion euros. The corporate attributed “differentiated and domestically related attire collections” for the class’s success. Equipment — a class that Adidas executives have beforehand conceded wants extra work — solely rose 1 %.

