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Seeking to get extra out of your TikTok advertising and marketing efforts?
Posting frequency is a key consideration inside this, and making certain that you simply preserve an lively profile, which is able to hold customers coming again, and maximize your alternatives for attain.
However what’s the optimum posting frequency on TikTok?
The workforce at Buffer lately sought to search out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the function that frequency performs in general TikTok efficiency.
And it’s important.
In response to Buffer’s knowledge, posting extra usually results in extra views per publish, with TikTok’s algorithm seemingly rewarding constant exercise.
And your common view counts will hold rising the extra you publish.
As you possibly can see on this chart, the information exhibits that posting 2 to five instances per week provides you with a 17% enhance in views per publish, on common, however posting greater than 11 instances per week will double that common charge of efficiency.
Why?
Buffer’s rivalry right here is that the common views are a bit of deceptive on this respect, as a result of what truly occurs while you publish extra usually is that you simply enhance your probabilities of getting massive attain with a single publish. So whereas most posts, general, will see comparatively small view counts, the extra you publish, the upper the probability that one will likely be successful, which is able to then drag up your common.
But, even accounting for this consideration, the information nonetheless exhibits that posting extra usually will, normally, result in higher outcomes general.
As Buffer notes:
“Posting extra continuously doesn’t essentially elevate the ground, however it does elevate the ceiling.”
So whereas it doesn’t imply that each single replace goes to see large attain will increase because of posting frequency, the information does recommend that posting extra usually will ultimately ship higher attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and so forth.
So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you could have all of these AI turbines and image-to-text, and text-to-video instruments at your disposal. You possibly can simply pump out 40+ TikTok a month.
Proper?
Look, it is probably not reasonable to plan for such a excessive quantity of TikTok clips, however the knowledge means that posting extra content material, and making an attempt extra issues out, will result in higher efficiency.
I suppose, alternatively, you would argue that by utilizing TikTok Tendencies, and tapping into already viral codecs, or creating your personal unique takes primarily based on what’s working, then you definitely’d be simply as profitable with fewer clips. However once more, the information exhibits that posting extra will result in higher efficiency over time.
You possibly can try Buffer’s full report right here.
