PARIS – Puig is celebrating its greater than 110 years of existence with a brand new e book, known as “Puig, House of Creativity.”
The 148-page tome revealed by Rizzoli will probably be bought in choose bookstores beginning Sept. 2. It focuses on the legacy, values and types that comprise the corporate based by the Puig household, in addition to a snapshot of the group’s current and future.
“In the previous few years we now have been compelled to speak extra about Puig than simply the manufacturers that we now have underneath our umbrella,” defined Marc Puig, chairman and chief government officer of the corporate. That was significantly true for the reason that group went public in Might 2024.
Marc Puig
Picture by Gaspar J. Ruiz Lindberg/Couretsy of Puig
“When the 110-year anniversary arrived, we felt that lots of the tales and issues that had occurred over the past decade had been price placing in black and white,” he mentioned, including this was essential for the world — in addition to firm staff — to see.
“It’s an excellent reflection of the essence of who we’re,” the chief mentioned. “Puig, House of Creativity” was normal to mirror the corporate’s spirit. It is usually meant to enrich the e book Puig revealed to mark its centenary, known as “Puig, 100 Years of a Household Enterprise.”
“The 100-year anniversary was an homage to the second era,” mentioned Puig. On the time, three of the 4 of the members of the family who made that up had been nonetheless alive. However by at this time, all of them have handed away.
“This e book is extra a legacy for the subsequent era, as a result of now we’re transitioning, from the household standpoint, from the third to the fourth era,” mentioned Puig. “This e book is a platform of the place we’re going.”
The corporate — with trend and sweetness manufacturers together with Rabanne, Carolina Herrera, Dries Van Noten and Jean Paul Gaultier — has been growing strongly. Final 12 months Puig’s gross sales had been 4.79 billion euros. Its merchandise are bought in over 150 international locations.
Rabanne’s iconic chain mail.
Courtesy of Puig
Puig has grown its worldwide market share of fragrances from 3 % to greater than 10 %.
“We’ve got been capable of, over time, suggest concepts that broke the molds,” mentioned Puig, explaining that has been by way of merchandise and storytelling. “We create the setting for individuals to have the ability to develop and take dangers.
“‘House of Creativity’ was a great way to precise we’re a house, as a result of Puig’s tradition is predicated on a household’s tradition that has [infused] by way of the group, the place you attempt to handle individuals,” mentioned Puig. “However on the identical time, you push the bounds, and also you attempt to excel at what you do. It’s [also] ‘creativity,’ as a result of we prefer to suppose that we’re prepared to take dangers.”
The corporate’s decisions over time which have formed it into what Puig is at this time — be it the give attention to perfume or area of interest manufacturers or personal manufacturers — are highlighted within the new e book.
It opens with a photographic look of Barcelona, residence to Puig since its conception, and traces the group’s evolution till at this time, when the corporate is a premium magnificence and trend powerhouse with perfume, make-up and skincare.
There’s a dive into the Puig household’s historical past, the corporate’s values and inventive partnerships, in addition to the pondering behind its manufacturers. That is sprung to life with contributions from the likes of fragrance historian Michael Edwards and perfumer Jean-Claude Ellena, photos from the archives and newly commissioned images.
Fourteen of the manufacturers are highlighted, together with Rabanne and its iconic metallic chain-mail costume, plus interviews with Charlotte Tilbury, Jean Paul Gaultier and Dries Van Noten, who talks about how his backyard has influenced his artistic world.
A piece describes Wes Gordon’s succeeding Herrera at her eponymous model. There’s additionally a highlight on Uriage’s historical past, amongst different notable model moments.
Carolina Herrera and Wes Gordon
Courtesy of Puig
Edwards penned a piece concerning the rise of area of interest fragrances, that are essential strategically for Puig, which has manufacturers resembling Penhaligon’s, L’Artisan Parfumeur and Byredo.
Puig’s globetrotting is highlighted, as is its product growth. With a deep crusing historical past, a significant second got here final 12 months, with the primary Puig Girls’s America’s Cup.
Inside “Puig, House of Creativity.”
Courtesy phot
Puig, on the behalf of his household, requested Ellena to create 4 colognes in reminiscence of Antonio Puig, who based the home.
“Traditionally, we had some merchandise that had the Puig household identify that we had been very pleased with and over time they’ve been disappearing,” mentioned Puig. “We needed to make an homage to the identify and to among the inspirations for these merchandise that in some unspecified time in the future actually formed who we had been as an organization.”
The train made the household proud, in keeping with Puig.
“There’s at all times the query that you need to ask your self: What makes that model or firm’s persona, its worth system? What’s the essence that differentiates that firm?” mentioned Puig. “What are the traits of this firm that the household has formed that we wish to preserve?”
Change is of the essence. If one stays nonetheless, they fall — like in bicycle using, he mentioned. “However you additionally must resolve what it’s that we wish to hold evolving and altering, in order that this firm can survive and excel going ahead,” added Puig.
“Creating this e book is an extended and bold course of,” mentioned Catherine Bonifassi, editorial director of Rizzoli New York, in an announcement. “Throughout this journey, as an editor, you actually get to see the persona of the individuals you’re employed with, as you might be going through collectively challenges, surprises, artistic choices…, exchanges that reveal the actual values of a model and its individuals’s creativity, openness, dedication and boldness.”
“Puig, House of Creativity” will be pre-ordered on rizzoliusa.com.
