Publicis Conseil has been named Company of the Yr on the 2025 Cannes Lions Worldwide Pageant of Creativity, marking the second consecutive 12 months the Paris-based store has taken dwelling one of many competition’s prime honors.
The popularity displays the breadth of its inventive output—18 Lions and 46 shortlists—and its rising affect on the worldwide stage.
Based practically a century in the past in Montmartre by Marcel Bleustein-Blanchet, Publicis Conseil helped outline the DNA of recent French promoting and laid the inspiration for Publicis Groupe, now valued at over $28 billion.
The company additionally earned the 2024 Company of the Yr title on the again of campaigns like Renault’s “Automobiles to Work” and “The Climb,” a sustainability-driven advert that includes a mountain made up of greater than 120 crushed automobiles.
Publicis Conseil’s consecutive wins at Cannes Lions affirm each its inventive legacy and continued relevance within the business. “It expresses very effectively the consistency and the profoundness of what we’re doing,” Agathe Bousquet, president of Leo and Publicis Groupe France, instructed ADWEEK. “It reveals one thing deeper: that we’ll by no means cease preventing for inventive excellence, that it’s on the coronary heart of every part we care about.”
A breakthrough marketing campaign that swept Cannes
On the coronary heart of the company’s profitable 12 months was AXA’s “Three Phrases,” a marketing campaign that redefined dwelling insurance coverage in France by including home violence to AXA’s emergency relocation clause.
The initiative earned three Grand Prix—Titanium, Direct, and Artistic Enterprise Transformation—making it probably the most awarded French marketing campaign at this 12 months’s competition. It additionally picked up two Gold, 4 Silver, and one Bronze Lions, with two extra PR Lions going to Publicis Consultants for its supporting communications.
The Titanium Grand Prix marked a historic milestone as the primary ever awarded to a French company.
Launched in April, “Three Phrases” has already rolled out throughout France and is ready to increase to Italy, with extra markets together with the U.Okay., Eire, Spain, and Japan into consideration.
Past AXA, Publicis Conseil was honored for work with Renault (two Gold, two Silver, one Bronze), Orange (one Silver, one Bronze), and Nescafé (one Bronze).
“Our obsession is to show every part into a typical of excellence,” mentioned Marco Venturelli, CEO and CCO of Publicis Conseil. “It’s essential that we gained two years in a row as a result of it reveals the usual of excellence.”
He added, “On a human stage, it reveals that we care quite a bit.”
