This story was first revealed by Digiday sibling Shiny
Procter & Gamble on Tuesday introduced a 2% progress in web gross sales for the fourth quarter of 2025. However the conglomerate’s forecast stays modest as unsure tariffs and shopper sentiment threaten gross sales progress within the U.S., its largest market. The proprietor of magnificence and private care manufacturers like Olay and Gillette additionally shared full-year outcomes for fiscal yr 2025, with web gross sales remaining flat at $84.3 billion.
“We’re happy with the efficiency P&G folks delivered final fiscal yr within the face of a really dynamic, tough and risky atmosphere,” mentioned outgoing CEO Jon Moeller on Tuesday’s earnings name. “Rising gross sales and revenue are returning excessive ranges of money to share house owners, regardless of heightened shopper anxiousness with tariffs, inflation, rates of interest, political and social divisiveness, and immigration and employment standing uncertainty, all leading to decrease class progress and unpredictable geopolitical atmosphere and in opposition to extremely succesful opponents.”
The earnings name got here after the conglomerate named Shailesh Jejurikar as its subsequent CEO on Monday. Jejurikar, who has served as COO since 2021, will succeed Jon Moeller within the function starting in 2026.
Gross sales in P&G’s magnificence section, which incorporates the likes of SK-II, Mielle Organics and Pantene, grew 1% in This autumn 2025. Gross sales remained flat within the skin-care and hair-care classes. The oral-care class, which incorporates Crest and Oral-B, grew within the low single digits. The class has seen each renewed curiosity and new opponents as Gen-Z customers combine oral care into their wellness routines.
Client sentiment has wavered all through the second Trump administration, nevertheless, elevating issues that customers might commerce right down to lower-priced classes. P&G said it’ll financial institution on progress via product innovation fairly than promotional offers.
“Our job is to create our personal tailwinds. Our job is to create class progress, and create an incentive for the patron to return to the class and discover worth in our propositions day-after-day,” mentioned CFO Andre Schulten on Tuesday’s name. “Though the patron slows down for a time frame, they don’t cease doing their laundry, they don’t cease washing their hair, they don’t cease utilizing diapers. … I firmly imagine, and I believe all of us do, that the trail of higher innovation, higher efficiency at satisfactory worth, is a gigantic alternative to not solely develop the class, however develop our share inside the class.”
P&G forecasts a 1-5% progress in gross sales for fiscal yr 2026. The conglomerate said it plans to scale back non-manufacturing overhead personnel of as much as 7,000 by the tip of fiscal yr 2027.
https://digiday.com/?p=584378
