Pinterest has printed its first-ever development report that appears at how male customers are partaking within the app, and the subjects which might be resonating with males among the many numerous Pin choices.
Which is an viewers that’s on the rise.
As per Pinterest:
“For the primary time, Pinterest is unveiling a report that dives deep into how males – particularly Gen Z males, who’re becoming a member of the platform in file numbers – are utilizing Pinterest. Male customers now signify greater than one-third of our international viewers. Our information paints an image of a nuanced group of male customers on Pinterest that largely rejects the toxicity you may discover elsewhere on-line – and engages with content material in optimistic, genuine ways in which may shock you.”
The report, which relies on Pinterest insights, highlights a number of the key subjects which might be resonating with male Pinners, together with trend and health traits, tech merchandise, house décor, and extra.
Every development features a temporary abstract, and a breakdown of the important thing subjects of focus amongst Pinterest customers.
And there are some fascinating development notes, which level to forms of males which might be coming to Pinterest, and the expanded alternatives to pitch your merchandise to this viewers.
I imply, trend and elegance is just about par for the course for Pinterest, however it’s fascinating to notice the precise traits which might be resonating with males within the app, and to contemplate how that pertains to your individual Pinterest advertising method.
As a result of as Pinterest notes, extra males are actually utilizing the app. Feminine customers nonetheless dominate the platform’s viewers, as has all the time been the case. However a 3rd of all Pinners equates to round 190 million month-to-month energetic male customers within the app.
That’s a giant viewers, who’re coming to the platform with excessive buying intent.
As such, paying attention to these newest traits, and understanding how males are partaking with Pins, might play an essential position in increasing your Pinterest advertising method, and reaching a complete new viewers of buy-ready customers.
You’ll be able to try Pinterest’s full males’s development report right here.
