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    Home»Growth»Pinterest is winning over Gen Z and finding success with AI, but the stock price is down double digits today
    Growth

    Pinterest is winning over Gen Z and finding success with AI, but the stock price is down double digits today

    spicycreatortips_18q76aBy spicycreatortips_18q76aAugust 8, 2025No Comments3 Mins Read
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    Pinterest is winning over Gen Z and finding success with AI, but the stock price is down double digits today
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    Pinterest reported its second-quarter earnings on Thursday, August 7, and, in some ways, it was excellent news—although you wouldn’t comprehend it from how a lot its shares have dropped. Right here’s what to know:

    What did Pinterest report?

    The social media firm’s international income rose to $998.2 million from $853.6 million year-over-year (YOY). The 17% soar beat Wall Avenue’s expectations of $975 million, in keeping with consensus estimates cited by CNBC. Its web revenue additionally elevated by 336% YOY, to $38.8 million from $8.9 million. 

    Furthermore, Pinterest additionally projected a better-than-expected third quarter, with income between $1.03 billion and $1.05 billion. 

    Plus, it’s doing nicely with regards to precise customers, significantly youthful ones. Pinterest stories an 11% enhance YOY, coming in at 578 million international month-to-month energetic customers. Based on Pinterest CEO Invoice Prepared, over 50% of these customers are Gen Z.  

    What has the CEO stated in regards to the earnings?

    “Three years into our enterprise transformation, I’ve by no means been extra assured in Pinterest’s potential to ship for our customers and advertisers,” Prepared stated in a press release. “We’ve discovered our greatest product market match ever by turning into a personalised procuring vacation spot for customers and an AI-powered efficiency platform for advertisers. With this focus, we imagine we’re well-positioned to additional seize market share.”

    Prepared additional known as Pinterest an “AI winner” in an earnings name, stating that the expertise is “deeply built-in” all through nearly each facet of the corporate.

    This quarter, it launched a brand new “proprietary generative retrieval mannequin” for search, constructed in-house. 

    “As a result of sophistication of this mannequin and the breadth of content material and exercise [it] is educated on, it could advocate extra related and deeply customized content material for our customers whereas additionally balancing the distribution of contemporary content material,” Prepared stated. 

    How is the inventory performing after the earnings?

    Not nicely. Alongside all of Pinterest’s nice information was lower-than-expected earnings per share. The corporate reported adjusted EPS of 33 cents, slightly than the 35 cents that Wall Avenue anticipated.

    Pinterest’s inventory (NYSE: PINS) was down greater than 13% in premarket buying and selling on Friday as of this writing.

    Julia Brau Donnelly, Pinterest’s CFO, added that advertisers are additionally nervous about tariffs and market uncertainty.

    “As we discuss to advertisers about Q3, we do hear that a few of that tariff-related and broader market uncertainty has continued into how they’re enthusiastic about spend for Q3, although this varies by advertiser,” she stated throughout the name. “Once more, it’s undoubtedly a comparatively extra constructive setting than feared.”

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