The creator platform Patreon is getting ready long-awaited upgrades to its e-newsletter performance, and is utilizing the promise of that enhanced suite of instruments—together with monetary incentives—to woo well-liked Substack writers to its platform, in response to two creators approached concerning the adjustments.
A consultant for the corporate confirmed the hassle.
“We’re persevering with to replace our current options to evolve with altering media tendencies,” a Patreon spokesperson advised ADWEEK. “Whereas creators have long-used Patreon to publish weekly newsletters, we’re making updates to our e-newsletter expertise within the coming months.”
The initiative displays a concerted effort from the corporate to handle a weak spot that has lengthy set it behind rivals like Substack.
