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    Home»Growth»Partnerships Power Highland Electric’s Expanding Fleet of School Buses
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    Partnerships Power Highland Electric’s Expanding Fleet of School Buses

    spicycreatortips_18q76aBy spicycreatortips_18q76aSeptember 2, 2025No Comments29 Mins Read
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    BRIAN KENNY: Welcome to Chilly Name, the podcast the place we dive deep into the tales behind groundbreaking Harvard Enterprise Faculty case research. As we sit right down to file right this moment’s episode, there’s a touch of autumn within the air in Boston, and kids throughout the US are on the point of begin the brand new college 12 months, which, for a lot of begins by climbing aboard an enormous yellow college bus, the most important transportation fleet within the nation. As we speak we’re diving right into a case that explores how one group is making an attempt to rework that fleet from diesel to electrical. It’s a narrative as a lot about reimagining American infrastructure as it’s about management, and sophisticated partnerships. We’ll speak about innovation, public-private collaboration, coverage incentives, and the immense logistical challenges of scaling a climate-friendly resolution that impacts the lives of tens of millions of kids.

    And we’ll hear what it takes to keep up momentum, and buyer belief when the highway to alter will get bumpy. As we speak on Chilly Name, we welcome Professor Rosabeth Moss Kanter, and case protagonist Duncan McIntyre to debate the case “’The Wheels on the Bus’ Go Electrical: Highland Electrical Fleets and Companions.” I’m your host Brian Kenney, and also you’re listening to Chilly Name on the HBR Podcast Community. Rosabeth Moss Kanter research, and writes about technique, innovation, and management for change. She has written innumerable articles, instances, and books on these subjects, together with her e book, Assume Outdoors the Constructing: How Superior Leaders Can Change the World One Sensible Innovation at a Time. Rosabeth, nice to have you ever again on Chilly Name.

    ROSABETH MOSS KANTER: Thanks Brian. It’s a complete pleasure.

    BRIAN KENNY: Duncan McIntyre is the founder and CEO of Highland Electrical Fleets. He’s the protagonist in right this moment’s case. Duncan, thanks for becoming a member of us. This has received to be a really busy time for you.

    DUNCAN MCINTYRE: It’s, Brian, thanks for having me. I really like being the protagonist. Respect it.

    BRIAN KENNY: It’s a superb title to have the protagonist versus the antagonist. We don’t invite them on the present, so it’s nice to have you ever right here. Clearly, I hinted in regards to the reality the varsity 12 months’s about to start out, these buses are going to be all around the roads fairly quickly. Most of us bear in mind them as massive, bumpy, uncomfortable lurching autos. So, I believe what you’re making an attempt to do, Duncan, is admittedly enhance that have in a large number of how. So, why don’t we simply dive proper in. Rosabeth, I’m going to start out with you and ask you what drew you to write down the case, and why do you see Highland as a compelling examine for enterprise leaders? And importantly, what’s your chilly name whenever you begin the dialogue in school?

    ROSABETH MOSS KANTER: So, I’m very focused on improvements that may make an enormous distinction, not only a small distinction. And so I used to be in search of local weather options with very massive potential for scaling, and that additionally wouldn’t meet with public antagonism that will delight folks quite than scare folks, which has been one of many change issues round a really massive existential menace we face. And so Highland popped up in a dialog with one of many buyers who had been in an HBS program, whom I knew, who was telling me about this. And I received extremely excited due to the potential for not solely being a scalable local weather resolution that may very well be a worthwhile enterprise at scale, and even earlier than scale, and will influence the lives of so many youngsters. And I considered youngsters as change brokers we by no means faucet who inform their dad and mom, whose dad and mom get delighted and might subsequently construct a future that’s the longer term they need.

    We all know that younger persons are most focused on local weather greater than older generations. And so I really like the concept of Highland, which is constructed on numerous complicated partnerships and getting these college programs who’re on the point of have the buses, and by the way in which, Duncan’s buses needed to be in place months in the past to ensure that the varsity districts to be prepared for again to high school day. And so the chilly name is a disaster that confronted Highland when one of many largest prospects and largest college districts within the US wasn’t getting the buses in time and needed to rapidly purchase 80 diesel-fueled buses. Oh, my gosh. And had been saying they’d to have a look at alternate options, and possibly they’d not go ahead with the contract with Highland. So, I say to the scholars, You’re Duncan McIntyre. What do you do?

    BRIAN KENNY: That’s a management disaster within the works proper there. So, I’m certain we’re going to speak a bit of bit about that. Duncan, let me flip to you. The case, I believe, quotes you as saying one thing to the impact of, one of many motivators for beginning Highland was that your youngster was at about eye stage with the exhaust pipe of a college bus, and that made you concentrate on this. Perhaps you possibly can discuss a bit of bit in regards to the motivation behind what you’re doing and what you’re attempting to realize with Highland.

    DUNCAN MCINTYRE: I’m joyful to. Yeah, you’re spot on. I believe the journey began for me once I acknowledged that our son, a second grader on the time, his mouth was actually on the identical top because the tailpipe on a diesel college bus. The supply of poor air high quality in city areas in our nation and globally isn’t from energy vegetation anymore. It’s from tailpipes, it’s from our transportation infrastructure, and predominantly it’s from diesel tailpipes. The truth is I acknowledged that we had the expertise to repair this and shift it. Battery electrical autos had been getting extra mature. The expertise was being adopted by massive bus and truck producers, international firms like Daimler and Navistar.

    However it was actually complicated, costly, and the implementation and the companies wanted had been intensive, and the typical public transportation division simply isn’t staffed or resourced to do this independently. So, to me it was an issue price fixing, worthy of our time to unravel, and a very fascinating alternative to sew collectively an entire bunch of companies and structured capital that makes it reasonably priced and dependable to make this transition. As Rosabath very elegantly teed up early on, whenever you actually get into constructing out the marketing strategy and working the maths, that’s an thrilling enterprise alternative as a result of these buses function less expensive than a diesel bus. The gas’s cheaper, there’s much less upkeep. And never solely does it have a public well being profit, however long term has the promise of simply being a less expensive, higher various for cities, and cities alike. And so it turned actually thrilling on paper, and it was compelling sufficient that I mentioned, I received to go away my job. I received to go run at this, which I did.

    BRIAN KENNY: Yeah, that’s nice. Rosabeth, you talked about change at scale in your opening remarks there. This actually could be change at scale. I discussed within the introduction that is the most important public transportation fleet within the nation. I don’t know—you may know Duncan higher than I do—what number of college buses there are on the highway, nevertheless it’s massive. So, the chance is massive. Rosabeth, how does that have an effect on the way in which that Duncan and Highland want to consider scaling their enterprise to satisfy this sort of a requirement?

    ROSABETH MOSS KANTER: Effectively, so to begin with, there’s prone to be much more demand sooner or later as a result of as this works, increasingly more college districts, cities will need this extra, and extra areas will need this, and it’ll be a requirement for extra buses. And so right here’s Highland, which can be a companies firm, and but works in extremely carefully with the bus producers, then with the varsity district and with the utilities and so forth. Highland doesn’t have any management over the manufacturing of buses, however this actually may very well be massive. I can think about this is likely one of the strikes that can assist enhance demand for public transportation. So, that creates an unlimited alternative for electrical buses within the common fleet, however actually for the faculties. And I believe it’s going to assist extra dad and mom determine that it’s not solely secure however nice for his or her youngsters to be transported in electrical college buses. And that will probably be a cascade to the remainder of public transportation, and cities. And so this itself generally is a massive enterprise, nevertheless it can also have actually massive influence effectively past for different kinds of fleets, which I’m certain Duncan is eyeing.

    BRIAN KENNY: So, the stakes are enormous. Duncan, I believe the very last thing any college superintendent desires is to be on the information across the begin of college as a result of one thing occurs with the varsity bus fleet. And we see these stories all too typically. The case talks about the truth that Highland is a bit of bit like a duck that’s calm on the floor, however the toes are shifting quickly beneath the water floor. And that speaks a bit of bit to the complexity of what you’re attempting to do right here. How do you concentrate on making issues so simple as doable for the people who find themselves working the varsity district, as a result of there’s so many different issues that they’ve to fret about, and this shouldn’t be one in all them.

    DUNCAN MCINTYRE: Regardless of all the advantages of electrification, the method and the trail is complicated, and the implementation upfront in getting an electrical fleet up and working easily is complicated. After which the continuing companies wanted to help the fleet to maintain it working easily can also be complicated, and it’s new. And so our method, to reply your query, is to essentially carry the entire resolution. We’re not bringing part of it and telling town they need to carry these three or 4 different issues. The cities fairly often do have a robust workforce. They’ve received mechanics, and so they’ve received drivers. And we sometimes wish to accomplice with cities to offer workforce growth and convey their employees up to the mark to proceed doing their jobs. However we attempt to carry all the expertise, all the gear, all the building that’s wanted to construct out the depot, make it an electrified depot, construct it in a approach that’s hardened so it could run for 40 or 50 years as a depot after which do all of the implementation wanted.

    When you’ve received one piece that’s out of sync, you will have a fleet that’s not working easily. And so because of this, for the reason that market is early and nonetheless creating, we’ve needed to vertically combine at Highland, we’ve constructed a crew for nearly the whole lot, and with out that we might lose product management and never be capable to ship that form of high-touch certainty to the cities and colleges that we accomplice with. And I believe over time we’ll discover that the market will mature, and there may very well be extra that’s accomplished domestically, however we’ve discovered that bringing all of it collectively and actually making it performance-based is the important thing to success on this stage of the market.

    BRIAN KENNY: Yeah, Rosabeth, let me ask you to touch upon that as a result of I’m questioning, and also you’ve checked out numerous totally different industries, you’ve checked out numerous massive issues at scale. Is that this an enormous differentiator do you suppose, for Highland to have the ability to vertically combine and supply type of a one-stop resolution?

    ROSABETH MOSS KANTER: I imply, the flexibility to bundle numerous companies, after which the varsity district, the patrons, the shopper doesn’t have to fret about coping with a number of totally different subcontractors. That’s one enormous benefit. One other isn’t displacing the present workforce. I imply, Duncan mentioned work with the drivers, the mechanics that the district already has. Take into consideration that. There’s a bit of blue-collar revolt in America happening in mild of digital and AI, however we want these mechanics and drivers. I don’t suppose dad and mom could be proud of a driverless college bus. Perhaps we’ll get to that sometime, however I believe it’s actually within the distant future. It is a technique to perceive how you can use current assets within the college district in addition to carry all the opposite companies that mannequin the place you bundle. So, there are opponents taking a look at this, however they’re not essentially taking a look at offering the entire companies package deal. That may be a differentiator. That’s all the time been a profitable components for companies, assist your prospects succeed by bringing them progressive options.

    BRIAN KENNY: Duncan, I’d love to listen to a bit of bit extra in regards to the challenges or alternatives with upskilling the prevailing workforce. The case does point out that a few of the drivers that needed to get behind the wheel on these buses had been resistant. And I don’t know what it’s like for mechanics to work on a diesel engine versus an electrical engine, however possibly you possibly can discuss a bit of bit about a few of the challenges that you just face there.

    DUNCAN MCINTYRE: I believe it’s pure for folk to be hesitant in the event that they’ve been in an trade that hasn’t modified a lot for 25, 30, 40 years, and that is precisely that second in time. There’s drivers and mechanics who’ve come up via a conventional diesel engine, driving a bus that’s felt roughly the identical for a very long time. And so it’s pure that they’re hesitant. However as soon as folks expertise it on their very own, and so they really feel it, they are usually actually excited. The drivers discover this experience to be clean, quiet, and Zen-like, and there’s higher braking and higher torque.

    BRIAN KENNY: I by no means thought I’d hear these phrases in affiliation with a college bus.

    DUNCAN MCINTYRE: I do know. It’s actually extremely clean and quiet. And so even probably the most steadfast naysayers have come round, and mentioned, I’m by no means giving this bus again. I adore it. So, that’s one piece.

    The second piece is, we frequently discover that colleges and cities need to work with us for various causes. And one of many causes is as a result of they will’t rent sufficient diesel mechanics. There aren’t as many individuals who need to go into that commerce anymore. And if you happen to’re short-staffed on the native stage, it doesn’t actually matter what number of drivers you’ve if you happen to don’t have buses which can be operable. And so whenever you take mechanics who might need to retire early, they’re bored with being lined in grease and oil on the finish of the day, they’re bored with simply the working situations, and also you present them how you can diagnose an issue and how you can repair one thing on an electrical car, there’s simply little or no to repair. There’s only a few shifting elements, and it’s the early days of the expertise being rolled out, however the gear is admittedly darn good.

    And the online result’s we’ve discovered it extremely efficient to run coaching and retraining and form of an ongoing cadence of coaching in each neighborhood that we serve, generally month-to-month. And that makes an enormous distinction. It permits the workforce to remain in place. It creates a recruiting device to recruit new drivers in some instances. And we’ve had many, many older drivers say that they’ll keep within the seat for extra years due to this product. So, we simply see it as important and as an important technique to accomplice with communities.

    ROSABETH MOSS KANTER: I hadn’t thought of this as one other profit moreover they’re quiet, and you’ve got clear air—you save on laundry!

    DUNCAN MCINTYRE: You save on laundry! You do. We’ve got a driver who got here house, and mentioned his spouse met him on the door and gave him a kiss for the primary time in 5 years as a result of he didn’t odor like diesel gas anymore.

    BRIAN KENNY: Think about that.

    DUNCAN MCINTYRE: I imply, that introduced a smile to my face.

    ROSABETH MOSS KANTER: That’s a beautiful story. And actually, it’s all of those facet advantages in youngsters’s well being, within the drivers with the ability to recruit and retain. After which the actual fact, Duncan, you additionally talked about that you just do the coaching, otherwise you lead coaching, that’s one other service that’s essential for the varsity districts. The varsity districts, like universities too, get burdened with administration and with having to do all these different issues. What they actually need to do is educate the kids. So, this protects them from numerous different areas they must handle. So, I’m much more offered than I used to be once I wrote the case.

    BRIAN KENNY: Duncan have you ever, I’m curious, have you ever surveyed the kids about their experiences on the buses?

    DUNCAN MCINTYRE: We’ve got. And the kids universally simply suppose it’s actually thrilling. One youngster years in the past referred to as it the magic bus, and that’s a reputation that caught. They suppose it’s actually fascinating, and children wish to form of get down on their backs, look beneath the car, get impressed by the STEM points of how to consider a battery and an electrical motor and the distinction between that and a combustion engine.

    We’ve positively been impressed by youngsters to writer an entire bunch of curriculum that’s beginning to roll out. This isn’t the enterprise we’re in, however we’ve accomplished it, and supplied it at no cost to communities that need to take into consideration this as a curriculum a part of engagement within the curriculum of, in some instances, center colleges, and in some instances excessive colleges. So, I believe the suggestions from college students has been super. And the very last thing I might say is the neighborhood engagement is highly effective in displaying the flexibility of those autos. These autos can truly, they’ve received massive batteries, they will return up a constructing when the grid’s out. And so we now have a snow cone machine, and we ship it round, and a college bus will come to a park in the summertime and plug the snow cone machine in, and the snow cone machine will run off of the varsity bus as a result of it’s received this energy-dense battery, and we give out free snow cones to each child who desires to indicate up. And it’s been actually enjoyable and a neat technique to actually simply get the phrase out.

    BRIAN KENNY: Yeah, that’s the way in which to a child’s coronary heart proper there.

    DUNCAN MCINTYRE: That’s proper. Snow cones on a sizzling summer season day.

    BRIAN KENNY: Love that.

    Rosabeth, the case talks loads in regards to the significance of constructing partnerships, and also you and I’ve had many conversations on this present over time about how tough it’s to construct these partnerships each now on this facet we’re speaking about with public companies, with non-public enterprises. Are you able to discuss a bit of bit about a few of the management challenges that Duncan has in all probability confronted—and Duncan, you’re free to leap in on this as effectively—in constructing, and sustaining these sorts of partnerships?

    ROSABETH MOSS KANTER: I imply, if you happen to can ship in your guarantees, like, that was the problem we talked about initially. You don’t essentially management how rapidly the producers can construct buses. You don’t management all of the politics, however this has an enormous benefit since you don’t need to promote it as a local weather resolution. It had that, to many individuals, is a facet profit; to the children, I’m certain it means loads, particularly the older youngsters. You promote it on effectivity, you promote it on the rapid advantages, and that’s what you must do.

    When it comes to your companions, I imply, what impresses me about Highland and the tradition that you just’ve constructed, Duncan, is that it’s very crew oriented. And when a accomplice has a problem, you’re there instantly. I imply, I don’t need to give away the reply to what you probably did with Montgomery County, however you had been on that airplane, high-emissions airplane, I need to say, however high-emissions airplane proper there and of their workplace to speak to them. Partnering is a really hands-on factor. It’s not a matter of signing a contract. It’s a matter of being there after they want you. It’s a matter of being on the bottom and understanding their wants. And the shopper right here is each bit as a lot a accomplice because the suppliers, and the utilities. I imply a few of these issues, as soon as folks expertise them, are unstoppable, however nurturing companions by being current, by being on the highway, by touring, by listening to them and their wants, by having devoted groups which can be specialists of their area, that’s the way you do it efficiently.

    DUNCAN MCINTYRE: I agree. If I might simply construct on that, the partnership query, I believe, is vital. The producers are key companions. We don’t manufacture the buses. We buy them, we implement them, we get them working, we service them, we finance them, we type of do the whole lot else, however we don’t manufacture. The manufacturing firms have been leaning into this trade, they’ve been creating good product, however what they want is assurances. In the event that they’re going to take a position 100 million {dollars} in constructing a brand new manufacturing line, they should know they’ve an order e book behind it. They should know that the shoppers will probably be there, and they should know that as they get to scale, they will streamline their provide chains and drop the value and make it a sturdy long-term product that survives with out incentives. We’re a key accomplice of the producers in that a part of their journey. In lots of instances, giving them visibility into our order e book, giving them visibility into the info that we’re pulling off the autos working each single day, serving to them weekly enhance the product and take into consideration the place we have to inventory spare elements, the place we have to change diagnostics. So, it’s a deeply built-in technical partnership, but additionally a partnership that enables us to spend money on one another and assist one another out because the going will get robust, which it does on occasion.

    And so when Montgomery County was confronted with buses displaying up late, and that was a tough time for everybody, for the producer, for the varsity, and for Highland, the availability chains popping out of COVID made it very tough for many small producers that provide key parts to those autos. We needed to roll up our sleeves and actually get into the weeds. And the answer to an issue like that’s by going deep into, What’s the consequence we want? We wish the electrical buses working as quickly as doable, however we might have a stopgap for 3, 4 months within the interim. And so, there’s a number of methods that may be solved rapidly and effectively in case you have tight partnerships.

    ROSABETH MOSS KANTER: And the time to construct these tight relationships isn’t when you’ve a disaster. It’s from the start in order that when you’ve a disaster, you already know all people. You may soar proper in, and there will probably be a disaster. That is my “Kanter’s Legislation” that the whole lot can appear like a failure within the center. And also you hit these middles, and you must be prepared to maneuver quick, as a result of if you happen to quit, it’s gone. It’s a failure. When you hold going, if you happen to persist, persevere, discover a resolution, then you possibly can transfer it on to success. And right here, success means not solely that exact contract, as a result of it is a new trade; success means the demonstration to all people else, as a result of if you happen to quit, they’re going to surrender, and the trade begins going downhill. That is an trade nonetheless weak. You want individuals who actively help what you do and see the imaginative and prescient and are keen to go there with you. And so, you’ve a long-term imaginative and prescient. However it’s not the expertise by itself; it’s the folks and the relationships that you just activate when it is advisable to that make an organization like this succeed.

    BRIAN KENNY: Wonderful level. And I’ve heard “Kanter’s Legislation” talked about a few instances on this present prior to now, so I’m glad that we nonetheless carry that up. Duncan, a query for you. Rosabeth talks about the truth that the whole lot can appear like a failure within the center, and also you’ve received to press on. Was there any level at which you thought, Oh, man, this isn’t going to work. I’m in over my head. I received to throw the towel in on this factor?

    DUNCAN MCINTYRE: Not a single time. I don’t imply to sound overly assured, however I’m an everlasting optimist. Our mission at Highland has all the time been to make electrified transportation accessible and reasonably priced to all communities. And in order that’s serving Crimson Lake Nation in Northern Minnesota and serving Montgomery County and serving Compton in California. And it’s city, it’s rural, it’s prosperous, it’s traditionally very underserved. It’s the whole lot in between. And whenever you try this sufficient instances, you possibly can see the sturdiness of your service providing, and you may see the worth and the advantages you carry to the communities that you just serve.

    And you then additionally get to see the inner piece of the crew that we’re constructing at Highland and the neighborhood and the household that we’ve constructed right here. We’ve received 200 workers and rising. We’re serving closing in on 100 cities by the top of this 12 months. The “Kanter Legislation,” I like that, I’d begin utilizing that, is that issues will go unhealthy in locations. They are going to. And whenever you’re working complicated transportation infrastructure in an city surroundings, you’re going to have a problem day by day. Overlook about month-to-month, you’re going to have a problem day by day. And so, if you happen to construct the groups and the expertise backbones to streamline the method of fixing it each time one thing goes flawed, it’s very calming within the sense that you just’re giving them one of the best expertise you may give them. And also you’re by no means going to have 100% uptime in a fleet. However if you happen to could be within the mid to excessive nineties, that could be a lot higher than a diesel fleet. It’s loads higher.

    BRIAN KENNY: Fairly good, yeah.

    DUNCAN MCINTYRE: Right. And so, I’m excited in regards to the enterprise, and I’ve by no means believed that the towel might need to be thrown in, I’m joyful to say.

    BRIAN KENNY: Yeah, this has been an amazing dialog. We’re getting near the top of our time. So, I’ve received one query left for every of you, and I’m going to present Rosabeth the final phrase on this. So, I’ll begin with you Duncan. When you form of think about 10 years from now, what do you suppose success will appear like for electrification, for Highland particularly? Is there form of a imaginative and prescient that you’ve in thoughts the place you’re like, Yeah, we hit our stride. We’re the place we wished to be?

    DUNCAN MCINTYRE: Success for electrification is a broad macro theme, and I imagine 10 years from now, the overwhelming majority of on-road transportation will probably be electrical. It’s an improve when it comes to expertise. And I believe the overwhelming majority of transportation will probably be electrical. When you unpack that a bit of bit, there’s all the time going to be individuals who need their private car to be based mostly on a combustion engine platform. There are fanatics who I believe will probably be robust to sway, however the overwhelming majority of commuters, vacationers are going to finish up in an electrical platform. Whenever you get into medium and heavy obligation, most of those autos have a job. They’re choosing up trash, they’re shifting college students, they’re shifting folks round cities. These are all extremely naturally suited to electrification. And 10 years from now, 80, 90% of these fleets I believe will probably be electrical.

    The second a part of your query is Highland. Our imaginative and prescient is to make this reasonably priced and dependable for communities. And we’re investing to arrange store and show to these communities that we are able to serve them long term. It takes a very long time to develop these relationships and show to communities that we’re going to be there for the long term. However that’s the way in which we’re investing. I believe we’re constructing a very particular, distinctive model that’s throughout electrified transportation as a accomplice with cities. And that’s my imaginative and prescient for the corporate: I imagine, we’ll be a platform enterprise that continues to do what we’re doing right this moment, supporting communities with vitality, resiliency, and transportation, and all of the workforce growth wanted to form of carry these communities into a contemporary improve.

    BRIAN KENNY: So, what I’m listening to is it might not simply be college buses sooner or later; we could be taking a look at different transportation as effectively.

    DUNCAN MCINTYRE: We’ll put electrical rubbish vehicles on the highway vehicles this 12 months. We’ll put an entire host of vans and different autos that serve colleges and cities. And we’re discovering that once we’re up and working in a metropolis, they’re actually wanting to have our companies lengthen past college buses. And so, we’re doing that actively right this moment.

    BRIAN KENNY: That’s an ideal segue into my query for you, Rosabeth, which is, are you able to possibly speak about a few of the management classes that we are able to be taught from what Duncan’s been capable of obtain right here? And is that this actually a case in regards to the position of enterprise and society and the sorts of issues that enterprise can do each to do effectively for themselves but additionally do effectively for his or her neighborhood?

    ROSABETH MOSS KANTER: It is a nice instance of how one can accomplish many targets with one resolution. And if you happen to’re conscious of the bigger context, and you’ve got an enormous imaginative and prescient, then you possibly can accomplish all of these targets for youngsters’s well being, for car effectivity, for transportation effectivity, for decreasing emissions.

    It’s additionally an amazing instance of how we promote local weather options. You don’t need to say “local weather.” Once more, those that like that will probably be ecstatic, however those that don’t, there are such a lot of different advantages you carry. And so, you don’t simply carry ideology. What enterprise brings is they convey concrete options that profit folks. After which there are the micro management classes. Like, you actually perceive the context your buyer is in. You construct shut relationships with companions. You perceive scaling. I imply, Highland scaled from one thing near house that was fairly simple as a result of they had been very receptive to one of many largest within the nation. After which all this range you must show again and again. And you then construct nice groups with a tradition that makes folks need to work there and see the imaginative and prescient and care in regards to the mission. And you then by no means quit. Kanter’s Legislation, you simply by no means quit, and also you rejoice success. So, I additionally love the tradition of celebration that Highland has as a result of every win buoys folks’s spirits, and I hope that this specific case will make folks see what’s doable. It’s occurring, and it’s working.

    BRIAN KENNY: Duncan, the case mentions that there’s a gong each time you win a deal. Any person hits the gong. I ought to have had you carry the gong on so we might all hear, nevertheless it’s busy, apparently.

    DUNCAN MCINTYRE: It’s a busy gong. That’s precisely proper.

    BRIAN KENNY: That’s nice. Rosabeth?

    ROSABETH MOSS KANTER: Effectively, between these snow cones and the gong, I imply, that’s one other factor I need to say. I’m concluding that if we don’t make options to massive issues enjoyable, if we don’t make it pleasurable for folks, they’ll by no means be a part of it.

    DUNCAN MCINTYRE: Effectively mentioned. Thanks.

    BRIAN KENNY: That’s an effective way to finish our dialog. Thanks for becoming a member of me on Chilly Name.

    ROSABETH MOSS KANTER: Thanks.

    BRIAN KENNY: When you get pleasure from Chilly Name, you may like our different podcasts: Local weather Rising, Teaching Actual Leaders, IdeaCast, Managing the Way forward for Work, Skydeck, and Assume Large, Purchase Small. Discover them wherever you get your podcasts.

    You probably have any solutions or simply need to say whats up, we need to hear from you. E mail us at coldcall@hbs.edu. Thanks once more for becoming a member of us. I’m your host Brian Kenny, and also you’ve been listening to Chilly Name, an official podcast of Harvard Enterprise Faculty and a part of the HBR Podcast Community.

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