Parker Thatch, the Northern California equipment model, has named Joyce Lee its first artistic director.
Based in 2002 by Irene Chen and Matthew Grenby and based mostly in Orinda, about 20 miles east of San Francisco, Parker Thatch is thought for its useful, customized purses and equipment. The model gained consideration in 2009 with the launch of its Mimi bag, an elevated tackle the basic canvas tote that may be personalized with a variety of choices. Personalization is central to Parker Thatch’s DNA, with design options like interchangeable straps, playful charms and leather-based particulars. Costs in purses vary from $118 to $1,150, accessible direct-to-consumer and at its boutique in Orinda.
Lee’s appointment alerts a brand new chapter for the model because it appears to be like to develop its group and broaden its attain.
“Joyce has a deep understanding of how one can construct a model with soul,” mentioned Chen and Grenby in a joint assertion to WWD. “What makes her so proper for Parker Thatch is her capacity to attach the emotional and the sensible and to create items that really feel private, intentional and elevated, with out dropping their ease. We’re at a pivotal second of development, and Joyce’s artistic imaginative and prescient will assist us broaden in ways in which keep true to who we’re, whereas opening up new prospects for a way we present up on the planet.”
Lee brings greater than twenty years of expertise in style and equipment. She most just lately served as senior vice chairman of design and artistic director at Madewell, the place she led the ladies’s design staff. Previous to that she designed purses and footwear for manufacturers together with Marc Jacobs and Michael Kors. In her new position, Lee will oversee all facets of artistic route at Parker Thatch, from product design to model imagery and buyer expertise.
“Parker Thatch has such a definite, joyful standpoint — it celebrates individuality in a approach that feels daring, considerate and refreshingly private,” Lee mentioned in an announcement. “I’m drawn to how the model brings character and performance collectively so effortlessly. I’m excited to assist form this subsequent chapter and evolve the artistic imaginative and prescient in a approach that feels contemporary, enduring and true to the spirit that makes Parker Thatch so particular.”
