On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Caroline Goodner, founder and CEO of OrganiCare, the corporate behind FemiClear.
With deep expertise launching and scaling health-focused shopper manufacturers, Caroline shares how she has constructed a enterprise that addresses ignored however extremely widespread ladies’s well being points.
From vaginal well being to product regulation, Caroline opens up concerning the distinctive challenges and rewards of making options in a class that has lengthy been underserved.
She shares how OrganiCare earns shelf house, engages on social, and educates shoppers about selections they didn’t know that they had. Caroline additionally displays on the private resolution that reshaped her strategy to management and steadiness.
Key Takeaways:
Innovation by way of Schooling: Caroline explains how OrganiCare leverages digital platforms like TikTok to tell shoppers and drive consciousness in a regulated, usually misunderstood class.
Retail and Client Alignment: By providing science-backed, pure merchandise that resolve actual issues, OrganiCare has been capable of scale shortly in brick-and-mortar retail.
Bravery in Enterprise and Life: Caroline shares the daring private option to step again from a previous enterprise to give attention to household, and the way that formed her management journey going ahead.
