An order affirmation electronic mail is a vital transactional electronic mail that confirms a buyer’s order has been positioned efficiently. This electronic mail sometimes shares essential particulars like an order abstract and typically, an bill or receipt.
Order affirmation emails are extremely essential on your retailer’s easy operations. They hold your clients within the know and cease them from overwhelming your buyer help workforce with queries associated to their purchases.
A well-executed affirmation electronic mail technique may also help your brand-building efforts and doubtlessly enhance gross sales by means of cross-selling and upselling. However on the similar time, there are some GDPR and CCPA laws you want to remember when writing your order affirmation electronic mail.
This text will share 11 inspiring order affirmation emails together with the very best practices and laws you will need to comply with to get probably the most out of those campaigns.
Rework your order confirmations into gross sales
Uncover the way to create order affirmation emails that not solely reassure clients but in addition drive further gross sales by means of strategic cross-selling and model constructing. Study from 11 inspiring examples and finest practices.
What’s an order affirmation electronic mail?
An order affirmation electronic mail is an electronic mail despatched to a buyer instantly after they’ve positioned an order. The e-mail confirms that your retailer has acquired and is processing the order.
An order affirmation electronic mail is without doubt one of the varied electronic mail campaigns known as transactional emails. These emails are triggered by clients’ actions in your retailer. For instance, the order affirmation electronic mail is distributed as soon as the shopper has accomplished their buy and your retailer has processed their fee.
The affirmation electronic mail serves as proof of buy. It’s the equal of the receipt you’d sometimes obtain after shopping for one thing at a brick-and-mortar retailer. The e-mail permits your on-line clients to view the gadgets they’ve bought, the quantity charged, and the anticipated supply date.
Right here’s a pleasant instance of an order affirmation electronic mail.
Order affirmation emails are extraordinarily essential as a result of they:
1. Reassure clients
Not like a brick-and-mortar retailer, the place clients purchase one thing and stroll out with it, on-line purchases have a essential hole between the shopper putting an order and receiving their gadgets. Prospects could expertise uncertainty throughout this era, which is why dependable communication is so important.
Order affirmation emails are deployed instantly after the shopper has positioned their order. These emails instill belief and do away with nervousness by giving web shoppers a abstract of their order and a timeframe for when their order shall be fulfilled. It boosts buyer satisfaction and may help you get extra optimistic product evaluations.
2. Drive engagement
Prospects count on order affirmation emails. They need to see that your retailer captured the right gadgets. They need to understand how a lot they have been charged, a digital receipt, and after they can count on the gadgets to reach at their doorstep.
As such, these emails see excessive engagement charges. That is why sensible entrepreneurs use these emails to strengthen their model story.
As you’ll see within the buy affirmation electronic mail examples beneath, some manufacturers benefit from the excessive engagement charges to gather buyer suggestions, ask clients to comply with their socials, and even promote different merchandise.
3. Guarantee compliance
Based on GDPR and CCPA laws, manufacturers usually are not required to acquire express consent from clients to ship them order affirmation emails. That’s as a result of these electronic mail confirmations are thought of essential for a corporation to satisfy its contractual obligations to the shopper.
Prospects additionally count on receipts or invoices out of your retailer for tax functions. They’ll must submit these paperwork when submitting their returns. In lots of instances, invoices are included within the order affirmation emails.
There’s some nuance to think about, nonetheless. We’ll speak extra about when consent could be obligatory when sending transactional emails beneath.
4. Scale back buyer help load
If a buyer doesn’t get clear particulars about their order inside a couple of minutes of putting it, they’ll begin reaching out to your help workforce. That is an pointless workload on your customer support workforce.
Affirmation emails, together with the follow-ups that verify delivery and supply particulars, stop that from occurring.
5. Current upselling and cross-selling alternatives
You can too use order-confirmation emails to upsell or cross-sell different gadgets in your retailer.
This is without doubt one of the finest methods to extend the common order worth. For instance, you possibly can ask clients so as to add a complementary merchandise to their order inside a specified interval to have it shipped along with the confirmed order. Incentives like particular reductions can be utilized to spice up conversations.
You need to know that when you begin selling gadgets in your order affirmation electronic mail, it turns into a advertising electronic mail below GDPR laws. As such, you’re anticipated to comply with electronic mail advertising laws, like acquiring the shopper’s express consent.
Given the grave significance of affirmation messages, these campaigns have to be automated to make sure they’re delivered effectively. For that, you’ll need dependable electronic mail advertising automation instruments that help transactional emails. These instruments should assure excessive deliverability to make sure that the emails attain the recipients’ inboxes (not the spam folder) with none delays.
Parts of an order affirmation electronic mail
Here’s what to incorporate in an order affirmation electronic mail:
1. Order quantity
The order quantity is auto-generated by your system as soon as the order has been positioned. This distinctive identifier is essential for issues like buyer inquiries in case there is a matter with the order.
Ideally, the order monitoring quantity ought to be included within the electronic mail topic line and as soon as once more within the header of the e-mail physique.
2. Order abstract
That is the place the finer particulars of the order are included. The abstract offers a breakdown of the gadgets bought, together with their names, portions, pictures, and costs of every merchandise.
The abstract may also embody the order date in addition to the dimensions and coloration of the gadgets, the place relevant, e.g., if it’s an attire retailer.
3. Billing breakdown
The billing or value breakdown offers all the prices related to the order. You’ll have the whole for all of the gadgets purchased, delivery prices, and taxes, in the event that they’re not included within the unit costs.
As well as, any reductions or affords utilized could also be included on this abstract. So chances are you’ll embody a line merchandise exhibiting the quantity deducted because of the low cost.
4. Fee data
This part reveals the shopper how the order was paid for. It might probably share redacted particulars of the bank card used to pay for the order, for instance.
It’s additionally going to level out precisely how a lot was charged to that card, or some other on-line fee technique the shopper could have used.
5. Transport particulars
The shopper will see the delivery technique they picked on this part, e.g., normal or precedence delivery. The delivery handle they entered whereas putting their order will even be displayed right here.
Lastly, particulars on the estimated supply date are included right here. Sometimes, the shopper will obtain follow-up emails with further supply particulars. For instance, they’ll get an order supply affirmation when their orders are out for supply and as soon as they’ve been delivered.
6. Enterprise contact data
Lastly, the e-mail shares what you are promoting particulars, together with your handle and buyer help data. An interesting order affirmation electronic mail will ask clients to get in contact in case they require additional help with their order.
It might probably additionally embody useful sources, comparable to an order monitoring hyperlink and a hyperlink to an FAQ part, the place clients can study extra about your return coverage and guarantee.
A hyperlink to the order affirmation web page may also be included inside these emails. Patrons can go to this web page and request adjustments if there’s a difficulty with one thing just like the buyer’s handle, for instance.
Let’s have a look at how these components come collectively to kind participating affirmation emails.
11 order affirmation electronic mail examples
Listed here are a few of our favourite order affirmation emails.
1. River Island – A easy order affirmation electronic mail
River Island’s order affirmation electronic mail is an effective instance of a easy, centered electronic mail that will get the job executed. The e-mail begins with a brief copy confirming to the shopper that they’ve acquired the order. It additionally shares the billing handle and an estimated supply date, which is able to seemingly be confirmed by means of follow-up delivery and supply emails.
What’s most attention-grabbing is the hyperlinks to useful sources on the backside of the e-mail. The model shares sources that present further particulars concerning the order, supply, returns, and general FAQs. It is a intelligent strategy to handle potential buyer queries and scale back the variety of clients who must contact the help workforce.
2. Haoma – A affirmation electronic mail that connects to the model’s mission
This is a wonderful instance of an organization that’s vocal about its model values, even so as affirmation emails. The affirmation electronic mail hyperlinks again to the model’s imaginative and prescient, which is to supply pure, plant-based merchandise that help the surroundings.
It tells clients that they’ve simply planted one tree by shopping for Haoma’s merchandise. After sharing the usual order affirmation particulars, it offers further details about their mission.
They reference a examine that reveals people can offset rising international temperatures by planting a billion bushes by 2050. They inform clients about what they’re doing to be a part of that motion, i.e., they plant a tree for each Haoma product purchased.
You are able to do one thing related along with your order affirmation emails. As an alternative of simply sharing the order particulars, embody further details about your retailer’s huge mission, i.e., how has the shopper’s buy made them a part of one thing greater and impactful?
3. Cometeer – An order affirmation electronic mail selling a referral program
Cometeer takes benefit of an order affirmation’s excessive engagement charges to advertise its buyer referral program. After sharing the order particulars on the high, the model features a part exhibiting customers how they’ll earn an additional $25 and get their mates $25 off by means of the referral hyperlink.
Experiment with this sort of promotion in your order affirmation electronic mail. You possibly can run an A/B take a look at to see whether or not your clients will reply higher to a referral program or upsell/cross-sell, for instance. It is a nice strategy to unlock extra worth from an in any other case normal transactional electronic mail.
What’s the simplest factor you’ve added to your order affirmation emails – cross-selling merchandise, referral applications, or model storytelling?
4. Etsy – A purchase order affirmation electronic mail from a market
The order affirmation electronic mail instance from Etsy is far greater than regular due to how Etsy works. Etsy is a market, in order that they have their very own particulars that have to be included within the electronic mail. Then the shop proprietor additionally wants to incorporate their particulars associated to returns and the order.
Nonetheless, the e-mail has a number of attention-grabbing issues we are able to study from.
First, the e-mail opens with a really vibrant and thrilling tone. Keep in mind, order affirmation emails don’t should be too buttoned up and boring.
After the order particulars, Etsy features a important line reminding clients that they offset carbon emissions from each supply.
Beneath that, now we have store data, which begins with a private message from the shop proprietor. In the direction of the underside, we see the shop cross-selling different merchandise. In addition they supply free delivery as an incentive for patrons to return to the shop and place extra orders.
5. Crate & Barrel – A affirmation electronic mail with cross-sells
Crate & Barrel is one other model that sends a easy order affirmation electronic mail, however doesn’t waste time utilizing it to advertise their different merchandise and types.
On the backside of the e-mail, you possibly can see pictures and hyperlinks to a few of their finest sellers. They’ve additionally included hyperlinks to their different manufacturers, Land of Nod and CB2.
If we have been to alter one thing about this electronic mail, we would come with the costs of the promoted merchandise. It could even be a good suggestion to incorporate a particular supply for these merchandise. The shopper has already spent some quantity with the model. We are able to encourage them to return and choose a number of extra gadgets which were discounted only for them.
6. Journey Lodge – A resort affirmation electronic mail
That is an instance of an order affirmation electronic mail from a resort. The e-mail confirms that the shopper’s reservation has been positioned efficiently. It additionally shares further data that the customer must learn about their keep on the resort.
The e-mail features a reserving affirmation quantity and shares a hyperlink the place they’ll edit their reservation if obligatory (and the deadline for doing so).
Word that the e-mail features a drop-down part on the backside. It is a intelligent method to assist clients discover solutions to FAQs throughout the electronic mail, in order that they don’t want to go to the web site.
You possibly can strive one thing related along with your eCommerce order affirmation emails, particularly if you wish to scale back the variety of outgoing hyperlinks from the e-mail to your web site.
7. Postmates – A primary order affirmation electronic mail with a receipt
The acquisition affirmation electronic mail from Postmates comes with an hooked up receipt that clients can obtain as a PDF. Moreover, the model features a CTA on the high inviting clients to price the product.
That stated, the strategy of gathering buyer suggestions throughout the order affirmation electronic mail could not work for manufacturers the place clients want time to make use of the product. For instance, if a buyer purchased an digital out of your retailer, it is sensible to present them a number of days to expertise the product earlier than they’ll share an goal product overview.
The exception, after all, is when you’re solely excited about suggestions concerning the shopping for expertise. So if you wish to understand how simple it was to search out merchandise in your retailer, add them to the cart, full the fee, and even get them delivered, you possibly can gather that suggestions within the order and supply affirmation emails.
8. Inexperienced Chef – A affirmation electronic mail for shops with subscription merchandise
That is an inspiring order affirmation electronic mail for ecommerce shops with a subscription enterprise mannequin. When a buyer indicators up for the primary time, they need to perceive how the mannequin works and what they need to count on transferring ahead.
The registration affirmation electronic mail from Inexperienced Chef captures that completely.
It reveals when the primary order shall be delivered, when the shopper shall be charged, and the way they’ll make adjustments to their order earlier than the cutoff time. Extra importantly, it explains how the shopper can count on their recurring orders.
On the backside, clients are invited to refer their mates and get a $25 retailer credit score.
Use this subscription affirmation electronic mail construction as a information in case your eCommerce retailer has a subscription product.
9. Dick’s – A easy affirmation electronic mail with cross-sells
This electronic mail from Dick’s is the primary of a sequence of affirmation emails. It shares an order abstract and delivery data, with follow-up emails anticipated to share updates on the supply standing.
The model additionally features a “You may also like” part to cross-promote different merchandise. Buyer help contact particulars are additionally included for patrons with questions associated to the order.
10. Placemkr – An order affirmation electronic mail with social proof
The Placemkr reserving affirmation electronic mail instance offers a step-by-step information on what customers can count on within the days main as much as their keep. It additionally features a CTA that directs clients to a Google map for instructions.
What we discovered most attention-grabbing with this electronic mail is the shopper overview included on the backside.
This overview helps with eradicating any purchaser’s regret the shopper would possibly really feel. It’s particularly essential contemplating that the shoppers have solely paid a small proportion of the reservation quantity, not the complete quantity. Meaning they’ll again out at any time earlier than. The overview reaffirms the shopper that they’re making the fitting choice reserving this property.
Take a web page out of Placemkr’s playbook and embody social proof in your order affirmation emails. It might probably go a great distance in direction of boosting buyer confidence. You possibly can embody a quote from a buyer testimonial or star ranking snapshot to remind new patrons that different happy clients love that product.
11. Huckberry – A closely branded order affirmation electronic mail
Order affirmation emails don’t should be plain with zero branding. Because the Huckberry affirmation electronic mail above demonstrates, you possibly can incorporate your branding model into your affirmation emails.
Additionally, not like most eCommerce shops that solely promote different merchandise clients can purchase, Huckberry consists of hyperlinks to useful weblog posts and guides.
The Huckberry order affirmation electronic mail template is an effective possibility for any model that desires to leverage its transactional emails to spice up model recognition. Including hyperlinks to instructional sources can also be a pleasant contact when you promote merchandise that require specialised know-how to make use of.
Automate order confirmations with GetResponse
Create skilled order affirmation emails that construct belief, drive engagement, and enhance gross sales. Our transactional electronic mail service ensures 99% deliverability with GDPR-compliant automation workflows.
The way to write an order affirmation electronic mail
Observe these finest practices to construct profitable order affirmation electronic mail campaigns.
1. Write clear topic traces
Your topic line ought to lead with the order quantity, so clients can instantly know what the e-mail is about.
As soon as that’s executed, comply with different topic line finest practices. For instance, be certain the topic line is between 30 and 50 characters. You can too use some emojis and interesting phrases to get your clients enthusiastic about their new purchases.
Some good examples embody “Affirmation Alert: Your Order [order number] Is on Its Manner! 🥳” and “Hooray! Your Order [order number] Is Confirmed! 🎉”
2. Ship your order affirmation electronic mail instantly
Many of the advantages of affirmation emails we shared above solely apply when you ship these emails instantly after a purchase order is made. Give it some thought. Your clients shall be stressed and attain out to your help workforce in the event that they don’t obtain a affirmation for his or her orders inside minutes. This hurts the shopper expertise and may scale back repeat enterprise.
That’s why affirmation messages have to be automated utilizing a dependable resolution to make sure they attain your clients’ inboxes as quickly because the order is positioned. We’ll present you the way to create an order affirmation automation workflow beneath.
3. Ship follow-up emails with delivery and supply particulars
Order success has a number of transferring elements. Confirming that an order has been positioned is just one a part of that course of. It’s essential to ship follow-up emails to tell clients in regards to the delivery and supply.
You possibly can ship the primary follow-up electronic mail as soon as the order has been processed and it’s leaving your warehouse.
The second electronic mail might be deployed as soon as the supply workforce marks the order as delivered. Right here’s an instance of a delivery affirmation electronic mail.
Some manufacturers take this a step additional by sending a 3rd electronic mail a number of days after the supply, asking for buyer suggestions. The time delay offers clients adequate time to expertise the product, permitting them to share insightful suggestions.
4. Observe GDPR pointers
Maintain GDPR in thoughts when creating your order affirmation emails. Keep in mind that these laws allow manufacturers to ship affirmation emails to clients with out their consent. Nevertheless, this solely applies when the affirmation electronic mail focuses solely on the motion carried out by the shopper, i.e., it needs to be a purely transactional electronic mail.
Due to this fact, if you wish to use order affirmation emails for different functions, like upselling and cross-selling merchandise, you will need to adhere to straightforward electronic mail advertising laws. That is particularly essential in case your model operates in areas that comply with GDPR.
5. Keep model consistency
Transactional emails are presupposed to deal with the particular motion carried out by the shopper. For order affirmation emails, the copy ought to deal with the order particulars.
However that doesn’t imply you possibly can’t infuse your distinctive model voice or tone within the copy. Neither does it cease you from showcasing your branding model.
Let your model voice and tone shine as you craft this copy. You probably have a enjoyable, witty voice, preserve it even in your affirmation emails. You’re additionally free so as to add a number of particulars about what your model stands for. We noticed this with the Etsy and Haoma examples above.
In fact, it is best to do that whereas ensuring that the e-mail stays centered on the first objective, i.e., educating the shopper about their order.
In addition to the copy itself, let your branding model shine all through the e-mail by incorporating your model colours within the header and CTA buttons. It is a nice strategy to reinforce your model and enhance model recognition.
6. Embody related CTAs
An interesting transactional electronic mail invitations clients to attach along with your model on a deeper degree.
For starters, you might want to present a number of hyperlinks associated to the order. Add hyperlinks alongside every merchandise in case customers need to return to your web site to view the merchandise.
Second, add a hyperlink to your contact web page. That is important for patrons who could have questions associated to the order or encounter delivery points.
In addition to these useful hyperlinks, embody CTAs that invite clients to take different actions, comparable to offering suggestions, referring your model to their networks, becoming a member of your buyer loyalty program, or following your model on social media.
That is the place A/B testing might be useful. Experiment with totally different CTAs to find out which one works finest on your distinctive target market.
7. Spend money on a dependable transactional electronic mail service supplier
Lastly, one of the best ways to make sure the success of your order affirmation emails is to spend money on a trusted transactional electronic mail service supplier. Keep in mind that order affirmation emails are one of many various kinds of transactional emails what you are promoting should ship to clients.
Different related emails you will need to ship are delivery and supply confirmations, password reset emails, and welcome emails.
The extra clients you get, the extra dependable the service supplier must be to make sure optimum deliverability. Search for a transactional electronic mail software program that ensures a 99% deliverability price.
The answer also needs to have the ability to scale along with your wants. For instance, when you count on to deal with mass transactional emails shortly, you’ll want a supplier that helps devoted IP addresses.
At GetResponse, we offer transactional emails as a separate add-on that you would be able to embody in your current GetResponse electronic mail or Max plan. Pricing is predicated in your month-to-month electronic mail sends.
Our resolution makes use of API or SMTP triggers to ship automated transactional emails. You merely want to attach your eCommerce platform with GetResponse, set the required triggers, and configure your messages. Our platform will mechanically begin sending transactional emails.
GetResponse integrates with standard eCommerce platforms together with Shopify, WooCommerce, and BigCommerce.
Our dependable infrastructure has ensured a 99% electronic mail deliverability for our clients over the past 20 years. We additionally present highly effective analytics that can assist you observe opens, clicks, and bounce charges.
Plus, when you join GetResponse Max, you’ll get a devoted buyer expertise supervisor, deliverability consulting, single sign-on (SSO), a devoted IP handle, and electronic mail marketing campaign consulting.
E book a demo immediately to see how GetResponse may help you ship order affirmation emails and enhance gross sales with automated cart abandonment campaigns.
The way to automate order affirmation emails on GetResponse
You’ll need a paid GetResponse plan with the transactional emails add-on to automate order affirmation emails.
When you log in, click on the “Instruments” menu on the high, after which “Automation.”
Subsequent, click on “Create workflow.” That may deliver you to this web page.
You’ll discover totally different automation templates right here, together with a GDPR-compliant order affirmation template.
Click on “Use template” to enter our visible automation builder, the place you possibly can customise the workflow.
As proven above, you possibly can create a break up within the automation workflow to focus on two buyer segments. One phase is for patrons who’ve consented to obtain advertising messages, and the opposite for patrons who haven’t.
One workflow sends a affirmation electronic mail with upsells and cross-sells to clients who’ve given their consent. The opposite phase will obtain a purely transactional affirmation electronic mail. This ensures that your post-purchase emails stay GDPR compliant always.
What’s your greatest problem with order affirmation emails – guaranteeing rapid supply, sustaining GDPR compliance, or optimizing for extra gross sales?
In closing
Your clients can have a irritating expertise in the event that they should contact buyer help each time they want updates on their orders. What you are promoting will even waste time and cash addressing these clients. It’s an pointless headache and expense you don’t must put your self by means of.
Discover a dependable transactional electronic mail service supplier to automate these communications. And bear in mind to comply with the very best practices we’ve highlighted above.
