As an alternative, its existence is mentioned (and sometimes mocked) in on-line communities and verified solely via the occasional private picture of inexperienced (males’s perfume) or rose gold (ladies’s perfume)- coloured bottles, in addition to listings on eBay and the like.
Surprisingly, this isn’t Rolex’s first foray into perfume. Whereas the concept of a luxurious watchmaker dabbling in eau de parfum may appear out of left subject, classic bottles of Rolex-branded cologne have been floating round collector circles and on-line marketplaces for years.
The ladies’s scent is available in what appears like a rose gold / mild pink bottle that’s shorter and squatter in dimension in comparison with the boys’s perfume, no less than based mostly on private photographs shared on-line. Gear Patrol
One of many extra well-known examples is Perpetually Yours, a now cheeky, retro-looking perfume by right this moment’s requirements that generally surfaces on eBay and in collector outlets—full with packaging that wouldn’t look misplaced in a Seventies airport duty-free case.
Whether or not it was a limited-run promotional merchandise or a unusual facet experiment, it means that Rolex’s relationship with scent goes again additional than you’d anticipate.
Nonetheless, the trendy iteration, which consists of two elegant bottled fragrances for women and men branded “Rolex Eau De Parfum,” isn’t one thing you should purchase.
It’s elusive. It’s ultra-limited. And in its personal odd means, very on-brand.
