This 12 months’s Digiday Awards winners mirror how manufacturers are redefining client engagement by way of interactivity, cross-platform attain and data-driven personalization.
The chosen campaigns stood out for utilizing emotional storytelling to construct genuine connections and for creating experiences that sparked anticipation round product launches. World cultural relevance additionally performed a defining function, with manufacturers tailoring their methods to resonate throughout various markets.
Collectively these themes spotlight a shift towards campaigns which are immersive, private and universally resonant.
As an example, Ben Goodwin, co-founder and CEO of Olipop, has redefined soda by making a useful different with low sugar and excessive fiber that helps digestive well being — incomes the award for Founding father of the Yr, a brand new class for 2025.
Below his management, the model reached between $400 million and $450 million in income in 2024, achieved profitability, and secured a $1.85 billion valuation. Now bought in over 50,000 retail areas, Olipop has develop into essentially the most extensively adopted useful soda, with 25% adoption amongst Gen Z customers and a presence in main arenas, comfort shops and cultural occasions nationwide.
Digitas secured the award for Greatest Collaboration for its efforts in becoming a member of forces with Flonase and Shondaland to faucet into Bridgerton’s cultural second and the fan obsession with #Polin. From the collaboration got here a 90-second spot set within the present’s Regency-era world, the place characters battle with allergic reactions however reduction stays centuries away.
Dropped on social media forward of the present’s season premiere, the advert was mistaken by some followers for a trailer. The marketing campaign generated almost 300 million impressions, boosted Flonase favorability and consideration by 29 factors every, and proved a healthcare model might spark real buzz in popular culture.
Entrance Workplace Sports activities partnered with Nuveen on Bobby Bonilla Day to highlight the long-term worth of economic planning by way of the lens of certainly one of baseball’s most well-known contracts. The technique resulted in Entrance Workplace Sports activities profitable this 12 months’s award for Greatest Branding Marketing campaign B2B.
By reframing Bonilla’s deferred deal as a lesson in assured earnings, the marketing campaign humanized retirement planning and linked with sports activities and enterprise audiences alike. Distributed throughout YouTube, LinkedIn, Instagram and X, the content material delivered greater than 19 million impressions and 124,000 engagements, whereas the hero video surpassed 10 million views, positioning Nuveen as a relatable voice on reliable monetary options.
All in all, this 12 months’s winners showcase the vary of innovation driving model storytelling and client connection, setting a brand new commonplace for a way audiences join with manufacturers.
Discover all of the 2025 Digiday Awards winners beneath.
Company Government of the Yr
Monica Tailor, McCann Content material Studios
Greatest AI Instrument – NEW
Flight Management Copilot: Agentic AI + Omnichannel Promoting
Greatest Audio Marketing campaign
Pfizer’s Science Will Win Podcast – Season 4
Greatest Branding Marketing campaign B2B
“The Massive Deal” offered by Entrance Workplace Sports activities x Nuveen
Greatest Branding Marketing campaign B2C
Pluto TV “Really feel the Free”
Greatest Collaboration
Publicis & Shondaland Make Flonase Speak Of The Ton
Greatest Cookieless Identification Know-how – NEW
Intent IQ: Empowering Purchase-Aspect & Promote-Aspect Concurrently
Greatest Artistic
BBC StoryWorks x HONOR – Honor the Challenger
Greatest Information Administration Platform – NEW
Revry & IndiCue – Launch of PrismRiot Multicultural DMP
Greatest E-Commerce Technique
Kevel x MC Sonae: Powering Recreation-Altering E-Commerce Media
Greatest Occasion
Boardroom Talks Reside with Bose
Greatest Experiential Marketing campaign
Avalanche9000 Advertising and marketing Marketing campaign
Greatest Gaming/Esports Marketing campaign
Ally – Tee Time Speedrun
Greatest In-Recreation Promoting Technique
Hearts & Science x Warner Bros: Beetlejuice, Beetlejuice
Greatest Multi-Platform Marketing campaign
Hearts & Science x Warner Bros – Beetlejuice, Beetlejuice
Greatest Partnership
Moose Toys & Gamefam: #1 Multigame Toy Marketing campaign on Roblox
Greatest PR Marketing campaign
PEPPA PIG “PIG Adjustments”
Greatest Product Launch Marketing campaign
Palo Alto Networks – Product Launch of That is Precision AI™
Greatest Search Marketing campaign
Important Mass & First Command: Profitable the Content material Battle
Greatest Use of AI
How Monks’ AI Helped Headspace Ship Pleasure and Cut back Stress
Greatest Use of Rising Tech – NEW
Tripadvisor’s Doorway to Abu Dhabi
Greatest Use of Influencer Advertising and marketing
Google Pixel x HBO MAX The White Lotus
Greatest Use of Retail Media
Android In-Retailer Retail Media by T-Cellular
Greatest Use of Social
John Deere – The Seek for Chief Tractor Officer
Greatest Use of Video
Hasbro/TheSoul – TRANSFORMERS ONE: NEW ADVENTURES
Marketing campaign of the Yr – NEW
billups for e.l.f Magnificence’s Change the Board Recreation / SMD
Founding father of the Yr- NEW
Ben Goodwin, Cofounder, CEO, and Formulator of OLIPOP
Chief of the Yr
Katherine Freeley, Boehringer Ingelheim
Advertising and marketing Government of the Yr
Allison Stransky is CMO at Samsung Electronics America
Most Dedicated to Sustainability
Aquent / All in on Earth
Most Revolutionary Company
New Engen
Most Revolutionary Model
Manychat: As a result of Burnout isn’t a Enterprise Technique
Most Revolutionary Writer
Morning Brew Inc.
Most Revolutionary Know-how Platform
DeepIntent Cortex – The Subsequent Technology Healthcare DSP
Know-how Government of the Yr – NEW
Raina Moskowitz Ushers in New Period of Innovation at TKWW
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