Final week, we reported that Fujifilm was having to lift its costs within the U.S. for a second time in as many months. Now, Nikon has introduced that additionally it is going to extend its costs once more this yr. It’s solely been two months for the reason that firm launched its earlier value hikes on June 23, 2025.
Nikon issued a press launch which said, “At Nikon, we stay dedicated to offering the very best high quality imaging merchandise and worth to our clients. As we proceed to navigate the impression of tariffs, an additional value adjustment will take impact on September 1, 2025. We’re carefully monitoring tariff developments and the evolving market situations and are taking each attainable step to reduce the impression on our group. We want to thank our clients for his or her understanding. Prospects with order inquiries ought to contact their approved retailer for assist.”
How a lot will costs rise?
Nikon hasn’t stated but how a lot it’s rising its costs, or which merchandise might be affected. Again in June, the vast majority of Nikon’s lenses jumped in price by round 10%. This was in response to the ten% tariffs that President Trump has imposed on most nations all over the world. Nonetheless, Japan has now been hit with a 15% tariff, and China’s tariff is presently 30%.
Additionally, Thailand, the place Nikon’s mirrorless cameras are manufactured, faces a 19% tariff. As Nikon’s mirrorless digital camera our bodies averted any value rises in June, it appears possible that they may price extra after September 1st, 2025.
Tariffs
President Donald Trump advised the American public that, “Tariff is probably the most lovely phrase within the dictionary.” He additionally claimed that international corporations pay the tariffs he imposes. Nonetheless, that isn’t true. American importers pay the tariffs once they carry items into the U.S. To recuperate the prices of the tariffs, the importers then enhance the wholesale value for the products. Because of this in the end, customers in America pay the tariffs. Because the tariffs solely apply within the U.S., Individuals are the one ones paying the upper costs. All the extra cash generated by tariffs goes on to the U.S. authorities.
What we expect
Within the first few months after President Trump launched his preliminary tariffs in April, nothing modified. Nonetheless, this was the calm earlier than the storm as importers ran down their shares of products that had come into the U.S. earlier than the tariffs got here into pressure. Sadly, by the center of the yr, these shares had been gone, and all new imports had been topic to the tariffs. Now, U.S. importers are having to pay the brand new, increased tariffs imposed in August, which implies a second spherical of value will increase for the American markets. President Trump might imagine tariff is a gorgeous phrase, however for U.S. customers, it simply means extra financial ache.
