New Research Shows How an “Idea Marketplace” Can Boost Innovation

Even because the strain to innovate grows, many firms are discovering it tougher and dearer to convey new concepts to life. This slowdown is usually attributed to rising R&D prices, longer growth timelines, and market uncertainty. However our analysis reveals one thing completely different: Many organizations have already got the concepts they want. The true problem is that the methods for surfacing and connecting these concepts—what we name “thought marketplaces”—aren’t working as they need to.