Netflix used AI to form certainly one of its TV exhibits for the primary time, marking a big milestone within the expertise’s involvement in movie.
Netflix co-CEO Ted Sarandos mentioned on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction collection “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene displaying a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 occasions quicker” than it might have with customary instruments and workflows, Sarandos mentioned in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a powerful quarter, with income of $11.08 billion, a 16% year-over-year enhance, and $3.13 billion in revenue.
Associated: ‘We’re Going to Be Combating for the Survival of Humanity’: Netflix Co-Founder Donates $50 Million to Alma Mater for AI Initiative
In line with Sarandos, “AI represents an unbelievable alternative” for creators and presents an opportunity to make films and TV exhibits “higher, not simply cheaper.” The AI-generated scene in “El Eternauta” resonated with the present’s viewers, he mentioned.
“That is actual folks doing actual work with higher instruments,” Sarandos mentioned on the decision. “The creators have been thrilled with the end result. We have been thrilled with the end result, and extra importantly, the viewers was thrilled with the end result.”
Netflix co-CEO Ted Sarandos. Photograph by David Benito/FilmMagic
Netflix co-CEO Greg Peters additionally talked about on the decision that Netflix is incorporating AI into different points of its enterprise, together with personalization, search, and adverts. Netflix launched a brand new AI-powered search software in Could that enables customers to search out exhibits utilizing prompts like, “I need one thing humorous and upbeat.”
Netflix additionally reported on Thursday that its subscribers watched over 95 billion hours price of TV exhibits and films by way of the platform within the first half of the yr, a 1% enhance from a yr earlier. Non-English content material made up one-third of total viewing time.
Associated: NASA Will Begin Stay Streaming on Netflix Quickly. Here is What to Count on.
What’s the distinction between CGI and Generative AI?
So, how is AI use in exhibits completely different from CGI? Films have been utilizing CGI, or computer-generated imagery, for many years, beginning with Alfred Hitchcock’s 1958 movie Vertigo. CGI is a software that enables professionals to create content material utilizing laptop software program, giving them guide management over parts like textures and lighting.
CGI signifies that customers create objects themselves. Generative AI, in the meantime, routinely generates objects based mostly on a immediate. AI figures out by itself methods to accomplish what’s requested for within the immediate, making it much less hands-on than CGI. This additionally signifies that the consumer has much less management over an AI-generated output in comparison with CGI.
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Netflix used AI to form certainly one of its TV exhibits for the primary time, marking a big milestone within the expertise’s involvement in movie.
Netflix co-CEO Ted Sarandos mentioned on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction collection “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene displaying a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 occasions quicker” than it might have with customary instruments and workflows, Sarandos mentioned in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a powerful quarter, with income of $11.08 billion, a 16% year-over-year enhance, and $3.13 billion in revenue.
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