Oral magnificence model Moon is gearing up for the vacation season forward with a fan-favorite fictional character.
Following the success of its Strawberry Smile collaboration with Sanrio, Moon is teaming up once more with Hey Kitty to launch a mint and chocolate-flavored assortment, that includes a number of of the sweetness model’s bestselling necessities, such because the whitening pen duo and toothpaste. The limited-edition drop can even embody a Moon x Hey Kitty Peppermint Scorching Chocolate Package, priced at $29.99.
The Moon x Hey Kitty vacation assortment with peppermint and scorching chocolate flavors.
In response to Moon, the unique electrical toothbrush created in collaboration with Hey Kitty, which offered out final yr, can be again in inventory with an identical journey case and two brush heads to final the shopper six months.
A festive rendition of oral well being instruments, the gathering boasts vibrant crimson hues and sweet cane-inspired patterns with footage of Hey Kitty laid over. Within the official press launch, Moon mentioned the inspiration for this equipment stemmed from a latest examine by Mintel, a market analysis firm, which discovered that “53 p.c of oral care customers (within the U.S.) are inquisitive about distinctive flavors.”
The fluoride-free toothpaste, accessible for $14.99, guarantees to style like a melting pot of scorching cocoa and peppermint, all whereas serving to to take away plaque build-up and floor stains. In the meantime, the whitening pen duo, priced at $39.99, isn’t infused with a taste; nevertheless, the product is powered by light-reflecting pigments.
The gathering will characteristic a limited-edition whitening pen duo, in addition to an electrical toothbrush and toothpaste.
“We’ve liked watching our partnership with Hey Kitty carry pleasure to followers of all ages and remodel on a regular basis oral care into one thing extra playful, flavorful and filled with persona,” Amber Saylor, vice chairman of name and advertising and marketing at Moon, informed WWD. “Whitening has all the time been on the coronary heart of what Moon does greatest, so we’re excited to introduce a enjoyable twist on our bestselling tooth whitening pen.”
The oral well being class underwent a complete refresh in the previous couple of years, as manufacturers and shoppers have turned their focus from aesthetics and look to inspecting the impression of the mouth on general well being. Moon was a catalyst for this motion, inspiring a brand new oral magnificence subcategory. Curiosity in oral care has additionally been bolstered by a proliferation in prescribed GLP-1 drug customers. Issues on-line have stirred conversations about whether or not the deterioration of oral well being is a possible aspect impact of semaglutides.
WWD beforehand spoke with Dr. Sandip Sachar, a Manhattan-based dentist, who assured there was no scientific proof to counsel Ozempic can result in oral well being issues, nevertheless, folks taking GLP-1 medicines are likely to drink much less water, which has subsequently led to the presence of dry mouth. When an individual experiences dry mouth, it means there’s much less protecting saliva being produced to assist “neutralize acidic meals and drinks, wash away meals particles and decreased plaque buildup,” Sachar defined.
