Verve, a publicly traded Swedish adtech firm with an estimated market cap of $740 million, laid off an undisclosed portion of its employees in late August and early September, ADWEEK has realized.
The cuts have been made primarily to the corporate’s market staff, in line with two impacted staffers, talking on situation of anonymity. This group beforehand encompassed two separate supply-side platforms (SSPs), PubNative and Smaato, however is now a unified arm managing the Verve SSP. Extra cuts have been made within the gross sales and advertising departments, sources confirmed.
These affected realized that they have been being let go along with little discover, each sources mentioned.
