Calvin Klein introduced its fall 2025 assortment on Tuesday, with a marketing campaign starring Okay-pop star Mingyu of Seventeen. The photographs spotlight the model’s latest choices in denim and underwear, introducing an up to date emblem design that expands Calvin Klein‘s graphic id.
Mingyu, who additionally appeared in Calvin Klein’s spring 2025 and fall 2024 campaigns, is seen modeling items such because the up to date 90s Straight Jean, the 90s Trucker Jacket and the CK Emblem Patch Tee. The brand new assortment additionally contains the Slim Jean, designed for an in depth silhouette, the Carpenter Jean lower in inflexible straight-leg cotton, and the 90s Taper Jean with a tailor-made low-rise.
Mingyu for Calvin Klein’s fall 2025 marketing campaign.
Courtesy of Calvin Klein
Underwear continues to characterize a strategic class for the corporate. The brand new Heritage Cotton line, highlighted within the marketing campaign, was up to date with Calvin Klein’s recognizable emblem waistband and classic design parts. In the meantime, the Icon Cotton Stretch Trunk debuts technical enhancements with a stitch-free Infinity Bond waistband, durability-focused reinforcement and a supportive contour pouch.
In attire, the gathering highlights wardrobe fundamentals and logo-driven items, together with a striped viscose button-down shirt marked with a chest monogram and the Monogram Emblem Tee, lower for on a regular basis put on.
Mingyu for Calvin Klein’s fall 2025 marketing campaign.
Courtesy of Calvin Klein
The launch comes at a time when Calvin Klein continues to refine its messaging round core classes whereas broadening cultural relevance. Lately, the model’s campaigns have featured distinguished celebrities, releasing viral campaigns with Jeremy Allen White, BTS member Jungkook and Blackpink’s Jennie.
In the previous couple of years, Okay-pop stars have emerged as favored alternatives for ambassadors in luxurious style manufacturers, highlighting the growing worldwide impression of Okay-pop. Prestigious luxurious labels equivalent to Chanel, Dior, Louis Vuitton, Givenchy, Gucci, Celine and others have revealed their very own Okay-pop representatives.
The autumn 2025 marketing campaign is now out there on calvinklein.com.
Mingyu for Calvin Klein’s fall 2025 marketing campaign.
Courtesy of Calvin Klein
