Meta launched Meta AI as an official crew companion of the Mercedes-AMG Petronas Components 1 crew on Friday.
The partnership will debut at this weekend’s 2025 Austin Grand Prix — a connection that follows the Components 1 crew’s persevering with partnership with WhatsApp, which was cast in November 2023.
To mark this new chapter, the crew’s drivers George Russell and Kimi Antonelli will debut their racing helmets with a Meta AI emblem on the highest on the Austin racetrack.
“Bringing Meta AI to Components 1 with Mercedes means followers can have interaction with the game in smarter, extra customized methods — proper from the apps they already love,” mentioned Alex Schultz, chief advertising officer and vice chairman of analytics at Meta. “As a Components 1 fan myself, I’m excited to see how folks use AI to get nearer to the motion and join with the game like by no means earlier than.”
Meta mentioned this partnership is the newest step in bringing technological developments from the world of AI to Components 1 and its international fan base. As Components 1 is understood for its tech improvements and high-tech efficiency in motorsports, the businesses mentioned this partnership merges the 2 collectively and helps the crew have entry to Meta’s AI analysis and merchandise that “allow folks to create, join and discover their pursuits.”
With Meta AI signing on to the crew, the corporate mentioned it’s now providing Components 1 followers extra instruments to boost the race expertise each on and off the monitor. Followers can use Meta AI — on Fb, Messenger, Instagram, WhatsApp or the Meta App — to research race methods, share predictions with buddies or revisit the season’s nailbiting moments.
Meta additionally famous that the partnership builds upon the crew’s integration of Meta’s know-how to attach with the crew and its followers on WhatsApp, which the crew makes use of to collaborate and talk with one another. The WhatsApp emblem is at the moment on the facet of the crew’s radio headphones throughout the race weekends.
“Partnering with Meta AI introduces new capabilities that assist how we predict, put together and carry out as a crew. The power to course of knowledge extra effectively and uncover deeper insights is a useful asset in a sport the place success is set by marginal positive aspects. It’s a pure match to work with a companion who shares our dedication to steady enchancment and precision,” mentioned Toto Wolff, crew principal, chief government officer and co-owner of Mercedes-AMG Petronas Components 1 crew.
