Meta has added some new components to its Advertising and marketing API, its connector that permits third celebration platforms to facilitate Meta advert administration, with a concentrate on offering extra instruments to allow creator monetization in its apps.
First off, Meta’s including a brand new “Really helpful Creator Content material” ingredient, which is able to spotlight creator posts that may very well be a great match in your model promotions.
As defined by Meta:
“This new function surfaces AI-enabled natural creator content material and recommends authorized branded content material that we predict will carry out greatest in partnership advertisements.”
So the system will now have the ability to spotlight potential content material collaborators, primarily based on superior understanding of what resonates together with your audience, that can assist you discover more practical creator companions in your promotions.
Meta added the identical to its Partnership Advertisements Hub in Advertisements Supervisor again in March, with this new ingredient now enabling third-party suppliers to showcase and facilitate the identical.
So, functionally, you possibly can already entry the identical suggestions inside Meta’s administration instruments, however this can develop that capability to third-party advert platforms as nicely.
Meta’s Advertising and marketing API may even now facilitate partnership advertisements with one accomplice, in addition to “dynamic id optimization.”
“With this format, companies can now function one accomplice within the advertisements header. This implies companies can function the accomplice solely, quite than beforehand having to function the accomplice and enterprise, whereas benefiting from the alerts of each companions.”
Dynamic id optimization, in the meantime, selects whether or not to function one or each companions within the advertisements header, relying on which is able to carry out greatest for the marketing campaign targets.
Meta’s additionally including Instagram video updates, which is able to make it simpler to add IG movies to Fb, whereas creators will now have the ability to publish to Instagram Tales by means of the Content material Publishing API.
“The publishing charge restrict has additionally been expanded to allow companies and creators to submit as much as 100 posts per day throughout feed, tales, and reel by way of API.”
So that you’ll be getting new capability to handle your Fb and IG content material by way of your third-party social media administration platform of selection, which may make it simpler to capitalize on extra alternatives.
You may learn extra about Meta’s newest Advertising and marketing API updates right here.
