GO GOTHIC: McQueen’s inventive director Seán McGirr is stripping it again for the model’s fall 2025 marketing campaign starring Alex Consani, Athiec Geng, Chu Wong and Libby Taverner.
The brand new marketing campaign is straightforward with its grey backdrop because it nods to Victorian Gothic with the fashions in black or white lace, further pointy boots and hair blowing within the wind as in the event that they have been battling an English blizzard in some type of Brontë novel.
With out the setting of a London pub, an eerie avenue or a Welsh citadel within the model’s newest marketing campaign, the fashions made do with creativeness as they channeled nineteenth century figures resembling Oscar Wilde, the English performer Vesta Tilley and American painter Romaine Brooks.
McQueen fall 2025 marketing campaign
Courtesy
“I wished to seize the stress between freedom and rigour, as a result of it looks like a really actual pressure. So, I drew on the lives of underground iconoclasts, like Oscar Wilde and Vesta Tilley, whose radical self-expression was an extension of their artwork, to offer area to one thing extra expressive,” McGirr advised WWD.
“That’s inherent within the items we shot, which embody very McQueen juxtapositions of freedom and kind, with sharpened tailoring towards superbly gentle silk georgette,” he added.
McQueen fall 2025 marketing campaign
Courtesy
The designer teamed up with stylist Sarah Richardson as soon as once more on the marketing campaign. She additionally types his runways reveals. The pair have constructed fairly a detailed relationship that has meant McQueen’s visible language stays in line with poetic motifs.
McGirr defined that the autumn 2025 assortment was “rooted within the uncompromising self-expression of unbiased thinkers, exploring the stress between custom and transgression. Their spirit of progressivism feels pertinent now, inherent in fashionable questions of character, identification, idealism and gender.”
