Accenture’s Jill Kramer will are available in to steer advertising at Mastercard later this yr.
Mastercard’s chief advertising and communications officer, Raja Rajamannar, is stepping down after twelve years within the function.
He will probably be succeeded by Jill Kramer, who joins from her function as Accenture’s chief advertising and communications officer on 1 December.
Mastercard’s chief advertising and communications officer, Raja Rajamannar is stepping down after twelve years within the function.
He will probably be succeeded by Jill Kramer, who joins from her function as Accenture’s chief advertising and communications officer on 1 December.
Credit score: Primakov / Shutterstock
Mastercard’s chief advertising and communications officer, Raja Rajamannar, is stepping down after twelve years within the function.
He will probably be succeeded by Jill Kramer, who joins from her function as Accenture’s chief advertising and communications officer on 1 December.
Throughout his tenure, Rajamannar repositioned Mastercard’s advertising technique, shifting away from conventional promoting in direction of experiential and multisensory advertising. Chatting with Advertising Week in July, he stated he was “shocked” at how gradual the broader business has been to comply with swimsuit.
Below his management over the previous decade, Mastercard has made vital pivots. In 2019, the corporate dropped the identify from its brand, and launched a sonic model identification.
Rajamannar has additionally been a vocal advocate for studying and improvement, describing it as a “large precedence” for any CMO as know-how advances, providing extra instruments at entrepreneurs’ disposal, in an interview with Advertising Week final yr.
Reflecting on his time on the model, Rajamannar wrote on LinkedIn: “Collectively, we reimagined what advertising could possibly be. We pioneered multisensory advertising, launched image branding, created a sonic identification that resonated around the globe, and explored what a model may look, sound, and even really feel like.”
Rajamannar will stay with Mastercard as a senior fellow.
Mastercard’s CEO Michael Miebach describes Rajamannar’s impression on advertising – and the broader advertising business – as “nothing wanting transformative”.
“His creativity, ardour and relentless pursuit of excellence have impressed all of us and helped make Mastercard one of many world’s most admired manufacturers. We’re deeply grateful for his management and stay up for his continued contributions,” he provides.
Miebach provides that Kramer’s “world perspective and deep experience in B2B advertising will probably be invaluable” because the enterprise continues to speed up its progress and innovation. “Her management and imaginative and prescient are precisely what we want for this subsequent chapter”.
Kramer has led Accenture as CMCO since 2020, overseeing a interval through which the enterprise doubled its model worth, in keeping with Interbrand’s Finest International Manufacturers rating. Earlier than becoming a member of Accenture in 2015, she held senior management roles at companies BBDO and DDB.
