Males’s grooming firm Manscaped has launched a inventive assessment because it considers working its first Tremendous Bowl advert, based on two folks conversant in the method.
A spokesperson for the corporate confirmed that it’s accepting pitches for a spot to run throughout Tremendous Bowl LX, however has not but finalized its participation within the recreation.
Manscaped is fielding pitches from each exterior companies and its inner inventive staff, based on the 2 folks.
The corporate, launched in 2016, began out promoting only one product—a physique hair trimmer for males—however now provides an array of way of life and grooming merchandise.
It has navigated the fragile matter of its enterprise by leaning into irreverent humor in its advertising.
Final March, in a collaboration with the inventive company Pereira O’Dell, the corporate unveiled a marketing campaign referred to as The Boys.
The inventive used a visible metaphor—a person, and under his waist, two hirsute heads—as an instance the frustrations created by untamed hair. Pete Davidson, a Manscaped model associate, joined in on the wry spot. The idea aligned with the broader tongue-in-cheek method that Manscaped has used to advertise its merchandise with out overstepping the bounds of propriety.
The Tremendous Bowl, with its constant attraction to a male viewers, has regularly featured advertisements from grooming and hygiene corporations, corresponding to Gillette and Dr. Squatch. Manscaped has run nationwide campaigns earlier than, however this may mark its largest advertising push but.
