Minneapolis-based analysis and consultancy agency Magid is courting companies with a brand new govt rent: Alec Bardzik joins the agency as senior vice chairman of name and company technique, a newly created function aimed toward increasing its presence on Madison Avenue.
Launched in 1957 with roots in native TV, Magid has grown right into a shopper insights agency offering market analysis and knowledge to retail, leisure, journey, and CPG manufacturers. Its purchasers embody Amazon, Planet Health, Vacation Inn, Campbell’s, Hershey’s, Dr Pepper, Mastercard, and Greatest Purchase.
Now, Magid sees companies as a key progress space for its future, with potential “multi-million greenback upside,” stated chief advertising officer John Rood.
“The stress is on for companies to ship each breakthrough artistic and measurable outcomes for his or her purchasers’ companies,” Bardzik informed ADWEEK.
Bardzik joins from BarkleyOKRP, the place he was senior vice chairman of strategic intelligence. He has additionally held senior technique roles at The Fantastic Firm and labored in Deloitte’s technique and operations consulting follow, with a give attention to shopper packaged items and agribusiness.
In his new function, he’ll assist Magid’s company purchasers faucet into what the agency calls its “EmotionalDNA” knowledge set, which captures insights from greater than 1 million respondents on shopper feelings, motivations, and behaviors on an ongoing foundation. Businesses can use this knowledge to speed up briefs, sharpen technique, and optimize workflows.
Magid additionally presents AI-powered instruments that assist companies work extra effectively. For example, Collaborator Technique generates advertising technique briefs in minutes, and Collaborator Writer creates on-brand, long-form content material.
“We make the digestion of intelligence inputs and translation to a quick that truly will get groups within the route they want go from weeks or days to minutes,” Bardzik stated.
He added: “We see this because the make or break of each day company life—we need to make difficult and rewarding the norm and tedious and inefficient a relic.”
Magid’s push into the company area builds on its practically decade-long partnership with Horizon Media, which makes use of the agency’s EmotionalDNA knowledge set to tell consumer campaigns.
“We’re actually happy with our partnership with Horizon, which might serve its clientele with further intel and assist them make higher selections, particularly relating to class competitors and which companions to search out,” Rood stated.
Bardzik added that companies at the moment are longing for instruments that assist them streamline workflows with out impeding their creativity.
“We not often converse to an company that isn’t searching for a option to speed up and strengthen the briefing course of throughout their purchasers, extra totally put AI to work, and never get within the methods of their technique and inventive groups,” he stated.
