MAC Cosmetics has unveiled a brand new retail idea in China that turns the shop inside right into a deconstructed piano.
Positioned at Deji Plaza, a top-grossing luxurious shopping center in Nanjing, the flagship brings collectively music, magnificence and trendy artwork and is supposed to “rejoice the model’s artistry-first ethos in a complete new means,” MAC mentioned in an announcement.
Spanning about 1,200 sq. toes, the shop features a centerpiece piano that doubles as a product show. Its signature lipsticks develop into the keys for sharps and flats, eyeshadow palettes echo tuning knobs, and above the piano, the ceiling evokes the expanded inside of a stringed instrument.
The deconstructed piano.
Courtesy
The shop additionally options an AR-powered digital try-on space, a make-up studio for artist-led purposes and occasions, and a devoted customization space.
For Aïda Moudachirou-Rébois, senior vice chairman and world normal supervisor at MAC Cosmetics, the flagship design celebrates “the Chinese language shopper — one of the expressive, subtle, and creatively engaged magnificence communities on the planet.”
Isabelle Gao, normal supervisor of MAC in China, added that dramatic interiors coupled with its wide selection of merchandise are supposed to “open the realm of discovery via the 5 senses.” She characterised the “musical spaceship” as “a mechanical interpretation of the model’s manifesto — magnificence ought to circulate as freely as music.”
Li Xiang of X+Dwelling, a Shanghai-based structure design agency identified for crafting dreamlike interiors, was tasked with designing the Deji flagship.
Contained in the MAC Cosmetics flagship.
Courtesy
“After we stripped away the piano’s shell, what we discovered was rhythm, construction, and soul—and that felt like MAC,” mentioned Li Xiang. “We used the visible language of music to precise the emotional energy of make-up. Lipstick is the metaphoric chord to 1’s life. With out chords, life lacks rhythm.”
Li, whose breakout undertaking contains the kaleidoscopic Zhongshuge bookstore in Shenzhen, China, and the viral luxurious washroom at Deji Plaza, mentioned the undertaking helps create a “sturdy visible affiliation with the merchandise,” specifically MAC’s traditional Bullet Lipstick.
“When urgent the keys organized by the bullet lipstick, it’s going to set off the sound system, arousing the viewer’s curiosity,” mentioned Li. “I hope the design shouldn’t be solely sensory but additionally behavioral and interactive. When individuals contact the product, the house responds, and the model springs to life.”
MAC, which entered the Chinese language market in 2005, now counts over 30 freestanding shops and employs 500 make-up artists throughout the nation.
