Final week, Luma AI launched Ray3, a generative video mannequin positioned as a inventive associate that may “motive” by prompts and ship native HDR video in ACES2065-1 EXR throughout 10-, 12-, and 16-bit codecs. The mannequin is dwell on Luma’s Dream Machine and inside Adobe’s Firefly app, focusing on filmmakers, advertisers, and sport builders who want production-grade outputs. Let’s dive into Luma AI Ray3.
Ray3 strikes past one-shot immediate interpretation by evaluating its personal outputs and refining outcomes throughout era. Luma frames this as a shift from slot-machine-style randomness to instruction following and temporal coherence that retains characters, movement, and physics constant over time.
What’s new in Luma AI Ray3
Ray3 introduces a multimodal reasoning system designed for inventive duties. The mannequin can plan scenes, comply with annotated instructions, and choose whether or not its outcomes match consumer intent, which helps preserve narrative continuity and bodily plausibility throughout pictures.
On the format stage, Ray3 is the primary mannequin that generates video as true HDR in skilled ACES2065-1 EXR, supporting 10-, 12-, and 16-bit pipelines generally utilized in high-end ending. Luma provides native 1080p era and a neural upscaler to 4K to satisfy broadcast and studio necessities.
Native HDR and pipeline readiness
As a result of Ray3 writes on to ACES2065-1 EXR at as much as 16-bit precision, colorists acquire entry to deeper spotlight and shadow element, plus sturdy round-tripping by grading and VFX. Luma additionally notes that SDR materials, whether or not camera-captured or AI-generated, may be transformed into generative HDR for expanded grading latitude.
Draft mode and artistic controls
A brand new Draft Mode accelerates ideation by producing take a look at movies as much as 10× sooner, then preserving id, movement, and composition when selling drafts to closing high-quality renders. Ray3 additionally brings upgraded inventive instruments: Picture-to-Video animation, Keyframes for timing and transitions, Lengthen to elongate takes, and Loop for seamless repeats.
CNET stories sensible timings throughout testing: draft pictures can render in roughly 20 seconds, with upscale to high-fidelity outputs taking about 2 to five minutes.
Ray3 from Luma AI is the primary generative video mannequin you’ll be able to “motive” with. Picture credit score: Luma AI
Adobe Firefly integration of Luma AI Ray3
Adobe is the primary associate to ship Ray3 exterior of Luma AI’s Dream Machine. Ray3 seems in Firefly’s Video module and Firefly Boards, with content material syncing to Inventive Cloud for ending in Premiere Professional. Adobe says all Firefly generations carry Content material Credentials, and belongings created in Firefly should not used to coach generative fashions. As a launch provide, paid Firefly and Inventive Cloud Professional prospects get limitless Ray3 generations for the primary 14 days.
Early companions and goal customers
Past unbiased creators and studios, launch companions embrace Dentsu Digital in Japan and HUMAIN Create within the MENA area, plus businesses like Monks, Galeria, and Strawberry Frog, indicating a push into scaled promoting and branded content material.
Business scepticism and filmmaker adaptation
Regardless of the technical progress, fairly understandably many trade professionals stay skeptical about generative AI video. Considerations vary from originality and copyright inquiries to the potential erosion of conventional craft. As we proceed to report about AI improvements which might be already affecting our craft, members of the CineD viewers have additionally voiced reservations in regards to the authenticity and cinematic worth of AI-driven imagery. But, with platforms like Adobe Firefly now integrating fashions reminiscent of Ray3 into on a regular basis inventive instruments, it’s more and more clear that skilled filmmakers might want to familiarize themselves with these techniques. Understanding the best way to leverage or critically assess AI video is turning into a vital a part of staying related in a quickly shifting manufacturing panorama.
Availability of Luma AI Ray3
Luma AI Ray3 is out there now on Luma’s Dream Machine platform and inside Adobe Firefly. Adobe notes that, for the primary two weeks from September 18, 2025, Ray3 entry is proscribed to Firefly and Dream Machine.
Ray3’s mixture of reasoning, ACES EXR HDR, and Adobe integration factors to a extra controllable, pipeline-ready period for AI video.
Will it change into a go-to preproduction and ending software on real-world units, or stay a speedy idea engine – how do you intend to check it?
