Each seat in Copenhagen’s Bella Middle was full as Anton Osika, the co-founder of the vibe coding app Lovable, took the stage at this 12 months’s TechBBQ convention.
Lovable makes a speciality of serving to folks construct apps and web sites, particularly folks with no coding expertise. It’s one of many standouts within the fashionable AI class often known as vibe-coding, which lets customers information AI fashions as they produce code, web sites, or entire functions.
It’s been a beautiful proposition for customers: In simply eight months, the Swedish firm mentioned it surpassed $100 million in ARR and raised a $200 million Collection A at a $1.8 billion valuation – making it Europe’s fastest-growing unicorn. The Monetary Occasions reported that traders are already hoping to launch a Collection B, providing offers that might worth the corporate at $4 billion. To date, there’s no indication that Lovable is .
Talking to TechCrunch, Osika laid out a imaginative and prescient for Lovable as one of the best place to construct software program merchandise: a platform that may take customers, founders, particularly, by all of the levels of product growth. to allow them to construct AI-native firms extra simply.
“When you’re operating a enterprise, there are a number of belongings you wish to arrange, like funds, understanding your customers, and sooner or later, possibly even like ‘I would like to include my firm,’” he mentioned. “I need Lovable to assist with all these items.”
In late June, Lovable launched an agent to assist customers learn recordsdata, debug errors, search the net, generate photographs, and find recordsdata – a primary step in making good on that imaginative and prescient.
Lovable now has greater than 2.3 million lively customers, 180,000 of that are paying subscribers. Osika mentioned the corporate selected its pricing just by deciding what would assist the corporate cowl its personal prices. His favourite Lovable use circumstances embrace a marketer constructing a gross sales coaching platform and an engineer operating a number of small companies on the platform.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
“Previously, you possibly can create a extremely nice first draft utilizing Lovable. Now, you possibly can construct a full product and it’s rather more like working with an actual developer,” he mentioned.
AI-generated code has been criticized as overly brittle – higher fitted to demos than completed merchandise – however Osika says he’s not involved. All code needs to be reviewed earlier than it’s printed, the CEO advised us, “whether or not it’s AI or human-generated.”
Proper now, Lovable operates on different foundational fashions, together with Anthropic’s Claude and OpenAI’s GPT-5. There may be some stress to that relationship, as Anthropic and OpenAI each function their very own product-development companies: Claude Code and Codex, respectively. These methods aren’t precisely the identical as Lovable, nevertheless it’s straightforward to think about both mannequin firm attempting to steal Lovable’s customers with a strategic product shift.
To date, Osika doesn’t appear nervous. He advised TechCrunch that Lovable is solely centered on constructing one of the best product and is ready to do this by leveraging all of the various kinds of AI mannequin suppliers, whereas suppliers want to stay to their very own fashions.
“That places us in a greater place than them,” he continued, later including that tapping into quite a few basis fashions provides its customers “unmatched capabilities,” whereas additionally giving the corporate the flexibleness to develop quickly with out carrying the load of duplicative infrastructure.
“The scope of what you possibly can obtain is consistently increasing,” he continued. To beat the competitors, he says the workforce focuses on three issues: learn how to stay quick and safe whereas offering a straightforward person expertise.
“If we proceed to do this, we’re going to construct extra belief with our prospects than anybody else,” he mentioned. “Easy as that.”
It’s just one month since Figma, considered one of Lovable’s friends within the app-design house, launched its blockbuster IPO, reaching a $19.3 billion market cap on its opening day. When requested about Figma, Osika merely mentioned the corporate remains to be centered on making one of the best product for its customers.
“So long as we’re listening to our customers and giving them what they want, that’s all that issues,” he mentioned.
Already, Lovable is deeply tied to the Swedish tech market. Osika grew up in Stockholm and based the corporate there. The corporate’s record of traders, in line with Pitchbook, embrace a listing of high European corporations and angel traders, like Stefan Lindeberg (Swedish, Nordic Recreation Ventures); Fredrik Hjelm (Swedish, founding father of Guestit), Greens Ventures (Nordic), Hummingbird Ventures (London); 20VC (London, based by Harry Stebbings who launched Mission Europe to funnel extra investments into the ecosystem).
Revolut CEO Nik Storonsky, who relies in Europe, can be an angel investor within the firm, as is Swedish founder Sebastian Siemiatkowski, whose firm Klarna can be a consumer of Lovable. Different well-known shoppers embrace HubSpot and Photoroom.
Throughout the convention, traders and founders lamented what the corporate staying in Europe means for the, particularly, Nordic, startup ecosystem.
“The success of Lovable and different European AI unicorns is successful for all of Europe,” Shamillah Bankiya, a principal on the UK’s Daybreak Capital, advised TechCrunch. Although not an investor, her agency has adopted Osika as a founder for some time and has invested in different AI firms by Daybreak.
“Past the rapid influence of the hundreds of Europeans employed by these firms, the higher impact is cultural,” she continued. “It raises the bar for what bold founders throughout the continent can dream of and obtain.”
Osika mentioned Lovable plans to remain nestled in Europe, although it does have a workforce in Los Angeles. Many European tech firms ultimately discover themselves migrating to the States for extra capital and entry to alternatives – however Osika doesn’t see Lovable as considered one of them, for now.
Within the wake of Lovable’s success, Osika has began to put money into these founders himself. Dennis Inexperienced-Lieber’s Danish shopper intelligence firm, Propane.ai, simply acquired an funding from Osika as a part of its $1.2 million seed spherical. Inexperienced-Lieber mentioned that Lovable proves what many within the Nordic scene already really feel: They, too, have world-class expertise and might play on the worldwide stage.
“Sure, we’ve had giants like Zendesk, Unity, Klarna, and Spotify over the previous decade, however what Lovable exhibits is that with small groups, a worldwide mindset, and relentless effort, you possibly can nonetheless construct a category-defining firm,” he continued. “As a founder, I can say it’s lit a fireplace in our ecosystem to see this occur proper right here at residence.”
