LET THERE BE LIGHT: For Louis Vuitton’s vacation adverts, simply observe the sunshine. The French luxurious home digitally launched its 2025 year-end marketing campaign, “Le Voyage des Lumières,” on its social media platforms and web site Friday.
Directed and photographed by Jonas Lindstroem, recognized for his poetic, minimal campaigns for manufacturers together with Hermès, De Beers and Audemars Piguet, the movie follows the journey of a monogrammed lantern from the Vuitton workshops close to Paris to a pristine snowscape, the place it floats within the evening sky amid northern lights.
Individuals play backgammon and dance round a campfire subsequent to a Music Trunk with a report turntable, whereas a pair contemplates a frozen lake. The voyage ends with a mess of lanterns above the Paris skyline, as a mom and baby look on from the Pont Neuf, the historic bridge positioned subsequent to Vuitton’s headquarters.
The discharge of the travel-themed vacation adverts comes as 1000’s gathered in northern Thailand for Yi Peng, the normal lantern competition held in Chiang Mai on Wednesday and Thursday. The ceremony includes releasing floating rice paper lanterns — often called “khom loi” — into the evening sky as an providing to the Buddha.
A nonetheless from Louis Vuitton’s 2025 vacation marketing campaign.
Jonas Lindstroem/Courtesy of Louis Vuitton
It marks solely the second Vuitton marketing campaign for Lindstroem, who beforehand lensed photos for the Tambour Avenue Diver watch in 2023.
The vacation print adverts showcase basic purse types similar to a black My Capucines and a pink Speedy P9; Monogram canvas Facet Trunk and Speedy baggage; a Christopher backpack, and the lately launched Specific. It additionally options the Creativeness and Attrape-Rêves perfumes, in addition to the Colour Blossom and Damier jewellery collections.
These merchandise will probably be showcased inside devoted pop-ups in three retail places that additionally home Vuitton boutiques.
The primary, at Beijing’s SKP-S division retailer, opened on Nov. 1 and is because of stay open for 15 days. One other will open on the TRX mall in Kuala Lumpur, Malaysia, from Nov. 27 till Jan. 4, and a 3rd on the Westfield buying heart in Sydney from Nov. 18 till the tip of December.
The vacation photos will encourage window shows being rolled out worldwide, that includes a midnight-blue background adorned with Chinese language lantern illuminations, trunks, the Vuitton household house in Asnières, and blossoming flowers and stars from the Monogram canvas motif.
A nonetheless from Louis Vuitton’s 2025 vacation marketing campaign.
Jonas Lindstroem/Courtesy of Louis Vuitton
