Loewe is celebrating this yr’s Chinese language Valentine’s Day, Qixi, by way of a brand new format — a brief drama collection titled “Say Sure to Love.”
The collection, with 5 45-second episodes, tells the story of surprising romantic encounters and is “a timeless meditation on making deliberate decisions, letting go, and trusting destiny for future encounters,” stated Loewe in an announcement.
The Spanish leather-based home stated it selected the favored quick video format to “appeal to dynamic and various audiences who’ve turn into a part of the Loewe neighborhood,” stated the model.
The story was penned by the famend Chinese language screenwriter Qin Wen, who was just lately named Loewe’s China cultural advisor, and stars Chinese language actors Chen Duling and Chen Zheyuan. The collection was produced by Loewe’s in-house inventive group.
The plot facilities round a meet-cute at an artwork gallery, the place Chen Duling, who performs a heartbroken woman, runs into Chen Zheyuan, who performs a shy photographer.
The drama focuses on a Loewe magpie attraction from the model’s Qixi Pageant assortment, the home’s signature Puzzle, Flamenco and Amazona baggage additionally made cameos within the collection.
For Qin, the straightforward love story exhibits how love could be “deep, free and pure,” stated Qin in an unique interview with WWD. “Love has its personal decided course, simply be your most pure self and really feel its circulate because it passes by way of you.”
Qin stated the script was meant to reinterpret a conventional Chinese language romantic legend in a recent, youthful method. Qin was particularly impressed by historic love poetry that interprets Chinese language romanticism — “If love between each side can final for aye, why want they keep collectively night time and day?” and “When autumn’s golden wind embraces dew of jade, all of the love scenes on earth, nonetheless many, fade.”
“They unexpectedly match how folks in the present day reside — busy, typically away from house,” stated Qin.
Loewe’s qixi assortment options two unique iterations of the Ola bag — one in deep navy clean calf and one other in silver laminated calf, each adorned with a qixi magpie attraction. The gathering additionally includes a magpie cube attraction and a padlock attraction. The gathering was made out there in chosen shops and on-line on July 24.
Qin, whose work explores womanhood by way of era-defining TV collection, most just lately labored on a TV adaptation of “Blossoms Shanghai,” a collection primarily based on Jin Yucheng’s novel.
Qin and Chen Jie, a Kunqu Opera singer-turned-culinary rising star, have been appointed Loewe’s China cultural advisor in June. The 2 have beforehand made visitor appearances on Loewe’s Chinese language-language podcast Loewe FM.
