Liquid Dying is in for Tremendous Bowl 60.
A model spokesperson has confirmed to ADWEEK that it’ll air its second nationwide Massive Sport advert in Feb. 2026 in the course of the first half of NBC broadcast.
The renegade canned water model—with a rising lineup that now serves iced tea, glowing, and nonetheless water varieties—purchased its first nationwide Tremendous Bowl advert on Fox final yr.
Its debut 30-second spot, “Protected For Work,” aired in the course of the first half of Tremendous Bowl 59.
The artistic, from director Mike Bernstein, the startup’s in-house artistic crew, and its Dying Machine manufacturing arm, prompt it was okay to drink at work, so long as it was Liquid Dying within the can.
The model had no additional particulars to share on how lengthy its 2026 Tremendous Bowl advert will likely be.
Tremendous Bowl 60 adverts are already bought out, with Massive Sport commercials bringing in greater than $8 million for 30 seconds for broadcaster NBCUniversal.
BuzzBall proprietor Sazerac is ready to make its debut this yr, together with GrubHub. Grooming firm Manscaped can also be reported to be mulling a premiere, fielding pitches from companies and its in-house crew as a part of an ongoing artistic assessment.
Sustain with the ins, the outs, and all the opposite Tremendous Bowl advert information in ADWEEK’s tracker under.
