For those who’re seeking to maximize your B2B advertising and marketing success, it’s good to set up belief along with your goal patrons, and showcase model credibility along with your content material.
So how do you try this?
That is the main target of LinkedIn’s newest B2B Advertising Benchmark report, which includes responses from 1,500 B2B advertising and marketing leaders to dig deeper into the important thing codecs and approaches which are working for them proper now.
You’ll be able to obtain the total 28-page report right here, however on this publish, we’ll check out among the key notes.
First off, as famous, the info exhibits that 94% of entrepreneurs agree that constructing belief is essential to B2B success.
So what’s the simplest approach to construct belief?
LinkedIn says that video content material is the main format for enhancing belief and connection.
As you’ll be able to see, short-form video, particularly, has turn out to be a key trust-building factor, whereas model storytelling and testimonials additionally play an essential function.
Which is mirrored in LinkedIn’s utilization information, the place video consumption has elevated 36% year-over-year, with short-form video creation rising at twice the speed of different publish codecs. Video posts are additionally now shared 20x greater than some other content material kind within the app.
So it is sensible that LinkedIn’s seeing extra curiosity in short-form video, and why B2B entrepreneurs are then producing higher outcomes with the format. Whether or not that’s by pure recognition or algorithmic amplification, I don’t know, however both method, on LinkedIn, short-form video must be a part of your content material combine.
Creator partnerships can even assist to reinforce model belief, and LinkedIn offers an summary of the highest issues for such:
The report explores all of those components intimately, with a heap of engagement information and utilization stats to assist the findings of the report.
LinkedIn additionally offers a abstract of the important thing notes, and learn how to motion the following tips in your technique:
These are some good notes, which undoubtedly relate to broader LinkedIn content material traits, and align with the platform’s rising give attention to video content material.
Which is why, once more, you have to be seeking to make the most of video on LinkedIn if you wish to enhance your in-app presence.
You’ll be able to obtain LinkedIn’s full B2B Advertising Benchmark Report right here.
