For advertisers, retail media’s greatest promoting level is the client knowledge to get adverts in entrance of the suitable individuals and decide whether or not an advert led to gross sales.
By demand-side platforms like The Commerce Desk, advertisers can use that knowledge to focus on customers from retailers like Walmart, Albertsons, Finest Purchase, and Instacart. The Commerce Desk is the most important impartial DSP that advertisers use to purchase digital adverts. In accordance with a leaked doc seen by ADWEEK, The Commerce Desk works with 49 retailers on this capability, together with 24 in North America, 15 in Europe, the Center East and Africa, and 10 in Asia-Pacific.
