At Lancôme, making the world extra lovely transcends bodily look.
In sync with its core goal of caring for folks and the planet for a happier, extra sustainable future, the model has instigated quite a few initiatives — starting from refillable merchandise to enhancing literacy to empowering girls with disabilities.
This has lengthy been a core tenet. In 2021, Lancôme unveiled its first world sustainability program, then referred to as “Caring Collectively for a Happier Tomorrow,” which emphasizes biodiversity and inclusion. That dovetails with L’Oréal’s long-term sustainability dedication that features decreasing its environmental footprint and providing customers extra eco-friendly choices.
Lancôme’s initiative was constructed on defending biodiversity, serving to folks to eat sustainably and empowering girls. “Care and happiness are within the DNA of the model,” stated former world model president Françoise Lehmann.
Refills for Lancôme Absolue skincare.
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Lancôme’s sustainability program units out to guard biodiversity, together with agricultural practices, eco-conscious formulation and packaging, partnerships with establishments, and utilizing inexperienced science and biotechnology.
Lancôme works to scale back its environmental footprint via its total worth chain, together with product formulation and packaging. It’s powered by inexperienced science and goals for safer, high-performance merchandise utilizing fewer sources, ingredient circularity, modern reformulation and accountable sourcing.
In the present day, 59 p.c of Lancôme components are biosourced or come from round processes. Seventy-eight p.c of its skincare components are biodegradable, as are 93 p.c of its perfume components.
Packaging-wise, Lancôme focuses on refillable codecs; lightweighting and minimizing quantity, and changing virgin supplies with recycled ones.
Six years in the past, the model pinpointed its 20 merchandise with packaging inflicting the worst environmental influence. By 2023, they’d all been redesigned. And since final yr, all merchandise are eco-designed.
This yr, Lancôme took half in L’Oréal’s multichannel activation, referred to as #JoinTheRefillMovement, which launched June 16 for World Refill Day. It was meant to lift consciousness of refills’ advantages. As an illustration, every time somebody purchases a 100-ml. refill, slightly than two 50-ml. bottles of La vie est belle Elixir, there’s a financial savings of 73 p.c on glass, 66 p.c on plastic and 61 p.c on cardboard.
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Lancôme has a variety of refillable fragrances.
Such adjustments pack a punch. Within the U.S., La vie est belle Eau de Parfum is now the top-ranking girls’s refillable fragrance, experiences Circana. Lancôme additionally locations first amongst refillable skincare within the nation.
Lancôme’s girls’s empowerment initiative, which fights inequality via schooling, is named Write Your Future. It supplies girls with entry to literacy, mentoring and entrepreneurship. This system is developed on a country-by-country foundation, albeit with the identical basic mission: girls’s management and independence.
Within the U.S., it was launched in 2019 in partnership with ProLiteracy. In 2022, Lancôme teamed with ACT-SO Youth Program, a division of the NAACP. Forty college-bound Black girls have been awarded $10,000 scholarships yearly.
Since launch, Write Your Future has rolled out to 23 nations, with greater than 6 million euros donated to NGOs and over 265,000 girls straight supported.
Lancôme’s different accountable actions embody elevating $5.3 million for St. Jude Kids’s Analysis Hospital in Memphis, Tenn., with funding supporting greater than 3,600 chemotherapy rounds and contributing to the World Well being Group’s pediatric most cancers initiative.
Throughout the coronavirus pandemic, Lancôme launched a worldwide solidarity program for nurses. Via the Lancôme Cares initiative, the model donated greater than 200,000 care packs of merchandise in 23 nations.
Lancôme magnificence is inclusive, and that cascades into its tech units, too. At CES in Las Vegas in 2023, it unveiled a prototype of Hapta to increase entry to magnificence expression. In keeping with L’Oréal, roughly 50 million folks globally stay with restricted fine-motor expertise, and 15 p.c have a incapacity making make-up utility tougher.
Hapta, an ultra-precise computerized handheld, was created particularly for folks with restricted hand and arm mobility. It’s an business first, and meant to offer confidence and autonomy in magnificence rituals.
The tech on the coronary heart of the prototype was developed by Verily to carry and stabilize consuming utensils utilizing magnets and articulation. The gadget has real-time movement stabilization, in addition to ergonomic, inclusive design.
It was piloted by Lancôme as a lipstick applicator first, and is scheduled to be expanded into different make-up functions. A standout at CES and one in all Time Journal’s greatest innovations of 2023, will probably be obtainable globally in January.
Within the U.S., Lancôme beta-tested the gadget in collaboration with the Paralyzed Veterans of America, or PVA. That partnership was celebrated countrywide in-store on Worldwide Ladies’s Day 2025, and in October, Lancôme is to sponsor PVA’s Ladies Veterans Empowerment Retreat.
