Dr. Ellie Byun isn’t your common acupuncturist.
She’s constructed a word-of-mouth observe in Los Angeles that’s attracted names like Girl Gaga and Gwen Stefani, providing outcomes that talk for themselves. It begins within the intestine and ends with a face and physique glow.
Initially identified for her cleanse program, designed “to steadiness the yin and yang so the digestive tract of every organ is the fitting temperature,” as she defined — she formulates natural blends herself from a lab in L.A.’s Koreatown — Byun’s philosophy has been rooted in inner therapeutic. However over time, with practically 20 years of expertise, the strategy advanced to incorporate topical remedies.
Now she is introducing her magnificence model to the general public: Mimoh (which means outer magnificence). Working with a producer in South Korea, Byun has turned her insider remedy right into a line anybody can entry.
Out now, offered on mimoh.com, Byun presents the $890 V-Sculptor, a microcurrent gadget that contours and lifts; the $105 Pdrn Glow Spray, full of salmon DNA for dewiness, and the $92 Pdrn Hydro Moisturizer, a nourishing cream to seal all of it in. Dree Hemingway, a longtime consumer, is a face of its marketing campaign.
Dree Hemingway utilizing Mimoh’s V-Sculptor.
mimoh
Byun has developed an East-meets-West technique that’s all her personal. Born in San Francisco, she spent a part of her youth learning in South Korea earlier than returning to the U.S. to finish her diploma. At present she brings cutting-edge Korean expertise into her work.
“These gadgets are actually robust and science-backed. It’s virtually equal to the LG and Samsung of magnificence gadgets firm,” she claimed, of the modalities used in-office.
Behind the scenes, she’s powered not by a advertising and marketing group however by her neighborhood. “I’m actually doing this with no operation manpower,” she mentioned.
Dr. Ellie Byun introduces Mimoh: a three-product line.
mimoh
In her observe, understanding of an unassuming workplace in Sherman Oaks, her customized remedies embody each face and physique work, acupuncture, cupping, lymphatic drainage and her facial: a mix of salmon DNA (generally often called “the salmon sperm facial” or scientifically “Pdrn”), exosomes, glutathione, NAD peptides, vitamin C and hyaluronic acid.
“It’s a blended cocktail that I put collectively, so there’s loads occurring, so I may carry that glow,” she mentioned. “The salmon DNA and Pdrn, it’s for anti-inflammatory use and regenerative.”
Pdrn is a regenerative compound derived from salmon DNA that’s extensively utilized in South Korea for pores and skin restore and antiaging, because of its 80 % similarity to human DNA and confirmed therapeutic advantages, she defined. To spice up absorption, she applies it utilizing a specialised software.
“It’s a silicon head that blends it in naturally to the pores and skin barrier,” she added. Costs begin at $250 for a remedy.
A single mom and a loyal practitioner, she’s maintained the identical mission: “I really like treating folks. That was the enjoyment, after which it turned a enterprise. However even till now, it’s extra to essentially assist folks with the pure strategy of therapeutic.”
Dr. Ellie Byun
Dr. Ellie Byun
