KFC’s guardian firm has highlighted the “unimaginable” outcomes generated by the UK enterprise in its most up-to-date quarter, because the market grew gross sales by double-digits in Q3.
Chatting with buyers as we speak (4 Nov), Yum! Manufacturers CEO Chris Turner highlighted the contribution of KFC UK to the gross sales progress of the model within the third quarter, ended 30 September 2025. UK system gross sales grew by 10% year-over-year within the quarter, with gross sales up 6% within the year-to-date.
KFC’s guardian firm has highlighted the “unimaginable” outcomes generated by the UK enterprise in its most up-to-date quarter, because the market grew gross sales by double-digits in Q3.
Chatting with buyers as we speak (4 Nov), Yum! Manufacturers CEO Chris Turner highlighted the contribution of KFC UK to the gross sales progress of the model within the third quarter, ended 30 September 2025. UK system gross sales grew by 10% year-over-year within the quarter, with gross sales up 6% within the year-to-date.
Turner known as the gross sales progress “actually unimaginable outcomes”.
The expansion pushed by KFC is much more spectacular in a crowded UK hen market, which sees competitors from smaller, native challengers in addition to manufacturers coming over from the US, together with Wingstop, Popeyes and Dave’s Scorching Hen.‘Everybody needs a chunk of the hen class’: KFC on leveraging its distinctiveness to win
Whereas the explanations behind the UK market’s success weren’t highlighted, it has been a busy time for KFC UK. The model has been persevering with its funding in its ‘Consider in Hen’ platform. Having launched the platform final yr, it launched its second iteration ‘All Hail Gravy’ in March.
KFC UK and Eire CMO Monica Silic advised Advertising Week earlier this yr that the model is leaning into its distinctiveness to win towards opponents, by doing work that “solely KFC may do and nobody else”.
The UK chain introduced again its Zinger Double Down product this yr, stating this was resulting from client demand. It additionally collaborated with fellow fast-food favorite Greggs in August, encouraging shoppers to get pleasure from a sausage roll accompanied by KFC gravy.
KFC is celebrating its sixtieth anniversary within the UK this yr.
Commenting on the outcomes Rob Swain, KFC UK and Eire basic supervisor mentioned that “unimaginable” progress within the third quarter had been fuelled by transaction progress “proof that [its] menu innovation and concentrate on worth are touchdown with clients”.
KFC UK highlighted “late evening snacking” as a progress alternative with the model reporting gross sales progress of 44% throughout late night events.
KFC guardian firm: AI is driving ‘advertising revolution, not simply evolution’
Whereas KFC UK was highlighted as a standout, throughout the worldwide enterprise the model grew gross sales by 6%. Yum’s CEO Turner highlighted nearly two-thirds (63%) of the model’s world system gross sales had been digital within the quarter, one thing he mentioned was pushed by kiosk gross sales in addition to working with supply platform companions.
Digital platforms had been highlighted as a precedence all through the enterprise. Earlier this yr, Yum launched ‘Byte’, an AI-driven know-how platform to make use of throughout its manufacturers and eating places. In September, it introduced the promotion of Pizza Hut’s world chief digital and know-how officer, Jim Dausch, to chief digital and know-how officer throughout the enterprise, in addition to president of the Byte platform.
There was additionally a promotion for marketer Sean Tresvant, who was beforehand CEO of the Taco Bell enterprise. Along with this position, Tresvant will now tackle the place of Yum! Model’s chief client officer, a task designed to place the patron on the forefront of the enterprise.
Yum’s in-house client insights company Collider will now additionally sit beneath Tresvant designed to assist unlock the largest progress alternatives for the enterprise.
The way forward for Pizza Hut
Globally, Taco Bell additionally carried out strongly within the quarter, rising gross sales by 9%. Alternatively, Pizza Hut noticed gross sales decline by 1% year-over-year within the interval.
Yum! Manufacturers introduced a “evaluation of strategic choices” for the Pizza Hut model, one thing it mentioned was designed to “maximise worth” for shareholders and assist the model “attain its full potential”.
Within the UK, 68 eating places are set to shut because the franchise firm behind the venues fell into administration final month. Yum purchased 64 eating places, that are set to stay open.
Talking throughout as we speak’s outcomes, Turner mentioned a “considerate” course of has gone into the choice to evaluation the choices for the model. He mirrored that the model might have some consideration in sure markets.‘Each slice has a narrative’: Pizza Hut on its mission to develop into the UK’s ‘primary’
“In some markets, there could also be a multi-year effort that’s required to reposition it because the main pizza model in these markets, and it’s doable that these efforts could finest be completed beneath a distinct construction, doubtlessly beneath outdoors possession,” he mentioned.
He added that Pizza Hut nonetheless holds “sturdy model fairness”. Within the UK, whereas Pizza Hut has struggled towards rivals reminiscent of Domino’s, it is just marginally beneath the model by way of its model well being, in accordance with YouGov’s BrandIndex platform.
Over the previous yr, Pizza Hut has scored a mean of three.7 index rating, which is an general measure of name well being. By comparability, Domino’s scored 3.8, simply barely above Pizza Hut.
Nevertheless, Pizza Hut’s model well being has considerably declined this yr versus final, scoring 5.3 within the earlier interval.
